Code to Market
by Gonto and Hank
Latest episode
Get Weird Early: Brand Marketing for Devtools
Get Weird Early: Brand Marketing for Devtools
About this podcast
Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools
Episodes
The newest 20 of 57 episodes
- Get Weird Early: Brand Marketing for Devtools · 12 minA short one. Two objects and one argument. The spoon: Granola mailed someone a very good spoon with a little note, and it got tweeted. Hank thinks that is what great swag looks…
- Secretive Marketing vs Loud Marketing? · 16 min · Season 1 Episode 56Two questions this week. Is being secretive better marketing than being loud? And what does a devtool have to change now that its users are agents? Also Gonto's bed, which is not…
- Show & Tell: how we're using agents · 18 min · Season 1 Episode 55Come to the dev marketing meetup: https://ctm.fm/meetup-2026 Gonto and Hank catch up on what they have each been building with agents, and announce the first Code to Market…
- What to BUILD vs BUY in your 2027 Marketing Stack · 22 min · Season 1 Episode 54The stack episode. Hank and Gonto go tool by tool through what they actually run for clients and their own projects in 2026, and what they think is on the way out. Email: Resend…
- CMS Is Dead, Loops Are In, CMOs Are Getting Fired · 18 min · Season 1 Episode 53Salesforce bought Contentful, and we think it says everything about where the CMS is headed. Hank's case: the CMS cured "marketers can't ship without engineers," but the cure…
- Site Teardowns + Marketers on Claude Code · 21 min · Season 1 Episode 52Hank shares his screen and Gonto brings the takes. We tear down manifolds.run (an enrichment tool with an ASCII torus, success-based pricing, and copy that undersells how good it…
- AIE is a MUST for Devtool Marketers · 39 min · Season 1 Episode 51If you sell big pretzels and juices then you setup shop at the mall, right? Same thing, but devtools & AI infra marketers have to be at the AIE World Fair in SF. Another episode…
- Email is DEAD, right?! + Practical AI Marketing · 12 min · Season 1 Episode 50Episode 50 is all about practical AI use cases for marketers. Hank shares the first AI-powered marketing tool he's built that actually changed how his team works: a Slack bot…
- How to Sponsor a Developer Event: React Miami Review · 21 minPlus GitHub is losing trust and thoughts on side events billboards.
- Where do the SaaSpocalype & Facebook Ads fit into your GTM Strategy? · 17 min · Season 1 Episode 48Cursor quietly racks up 8M+ views with dev content on Facebook, while everyone else is still stuck posting for Twitter clout. Meanwhile, teams are rapidly building internal AI…
- When Overreaction Becomes the Story · 16 min · Season 1 Episode 41Executives overreacting publicly can backfire, especially when intent is misunderstood, while thoughtful follow-ups and apologies can actually strengthen perception. Replit’s…
- SLOP FORK · 23 min · Season 1 Episode 46Which side benefitted more from Cloudflare’s “slop fork” of Next.js and the attention war with Vercel. Also, Raycast’s standout Glaze launch, Resend’s smart migration tooling…
- Squandering a Billionaire's Attention · 18 minEpisode 45 of Code to Market covers three very different marketing lessons from the dev world:• A bizarre launch from Taalas that broke some “best practices” on Twitter… and…
- Super Bowl Ads, Counter Positioning, and Surfing the Wave · 17 min · Season 1 Episode 44Claude took a direct shot at OpenAI before the Super Bowl. OpenAI responded with an essay (weak!). We break down why the best marketing rattles competitors into reacting, what…
- Cursor (Leerob) DevRel vs Sanity CMS Marketing · 27 minA $260 DIY CMS sparked debate on Twitter last month. Hank and Gonto break down Lee Robinson’s (Cursor) post, Sanity’s response, and why both sides actually won from a marketing…
- [bonus] Hank's Email Drafts · 11 minMost sales & marketing people hate my email drafts. Because I'm not writing for them; I write for developers. I crafted & tested these drafts for the last decade specifically to…
- Devtool Hits vs Flops: Replicate, RunLayer, and Kalshi · 15 min · Season 1 Episode 38In Episode 40, we break down two big announcements this week and why one absolutely outperformed the other. Cloudflare’s Replicate acquisition vs. RunLayer’s launch and…
- 39: Rage Bait and Technical SDRs · 21 min · Season 1 Episode 39A startup spent half its preseed on a Nordic sauna office and turned it into pure rage bait. We break down why attention without a real product or halfway decent website is a…
- 38: One small Conf Combo, please · 10 min · Season 1 Episode 38From AI-generated badges to algorithm-killing YouTube settings, Vercel’s events were full of lessons. We talk about the rise of dual-event strategies, why practice still matters…
- 37: The Right Way to Win Attention · 17 min · Season 1 Episode 37Ramp nailed it. Clay made a polarizing play. Cluely is failing. Branding is the sum of your campaigns and positioning and critical to both getting the right attention and keeping…
