Coffee & Conversion
von Clay Vaughan & Luke Frazier
Why Great Communication Wins More Business
Über diesen Podcast
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
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Die neuesten 20 von 39 Folgen
- Why Great Communication Wins More Business · 17 Min. · Staffel 4 Folge 10Great marketing and great sales both begin with one skill: communication. In this episode of Coffee & Conversions, Clay Vaughan and Luke Frazier share some of their biggest…
- The Marketing Playbook We're Using to Grow in 2026 · 19 Min. · Staffel 4 Folge 9What if you stopped chasing every marketing trend and focused only on the strategies that consistently build relationships? In this episode of Coffee & Conversions, Clay Vaughan…
- Cold Outreach Isn't Dead. Bad Outreach Is. · 20 Min. · Staffel 4 Folge 8Cold outreach still works, but only when it's built around relevance, research, and genuine human connection. In this episode of Coffee & Conversions, Clay Vaughan and Luke…
- Is Public Relations Still Worth It? · 18 Min. · Staffel 4 Folge 7Public relations has changed dramatically, but it hasn't disappeared. In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore the evolving role of PR in…
- Why Sales Cycles Are Getting Longer and What Smart Businesses Do About It · 15 Min. · Staffel 4 Folge 6Sales aren't necessarily getting harder, but buyers are becoming more informed, more cautious, and involving more decision-makers before making a purchase. In this episode of…
- The Most Underrated Marketing Strategy Is Meeting in Person · 14 Min. · Staffel 4 Folge 5In a world dominated by AI, automation, and digital communication, genuine human connection has become one of the biggest competitive advantages in business. In this episode of…
- How AI Search Is Changing Marketing Forever · 17 Min. · Staffel 4 Folge 4Search is evolving faster than ever, and businesses that fail to adapt risk becoming invisible. In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore the…
- Don't Create AI Slop: Using AI Without Losing Your Brand · 14 Min. · Staffel 4 Folge 3AI has transformed the way businesses create content, but is it making marketing better or just louder? In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier…
- Marketing Concepts We're Forced to Accept · 16 Min. · Staffel 4 Folge 2Marketing trends come and go, but not every popular idea deserves to be followed. In this episode of Coffee & Conversion, Clay Vaughan and Luke Frazier explore the marketing…
- The G.O.A.T. of Marketing: Why Every Growing Business Needs a Fractional Revenue Executive · 18 Min. · Staffel 4 Folge 1Running a growing business often means wearing every hat, but trying to lead sales, marketing, operations, and finance at the same time eventually creates bottlenecks. In this…
- Stop Winging Sales Calls! This Is the Framework That Works · 16 Min. · Staffel 3 Folge 9Welcome back to another episode of Coffee and Conversions, where we talk marketing, sales, revenue growth, and how to build a business that actually converts. In this episode, we…
- Sales Driven Messaging: Why Your Marketing Isn’t Converting · 13 Min. · Staffel 3 Folge 8Welcome back to another episode of Coffee and Conversions, where we talk marketing, revenue growth, business growth, and lead conversions, with a little bit of coffee mixed in…
- Vanity Revenue vs Profit: Why Most Businesses Are Losing Money · 13 Min. · Staffel 3 Folge 7Welcome back to another episode of Coffee and Conversion ☕ Today, we’re breaking down one of the biggest misconceptions in business: revenue vs profit. Too many business owners…
- Leveraging AI Without Losing the Human Touch · 16 Min. · Staffel 3 Folge 6AI is one of the most powerful tools in business today, but it is also one of the most misunderstood. In this episode of Coffee and Conversion, Clay and Luke break down how to…
- Hustle Smarter by Taking Time to Rest · 12 Min. · Staffel 3 Folge 5Everyone talks about hustle. Almost no one talks about rest. In this episode of Coffee and Conversions, Clay and Luke break down why rest is not the opposite of hustle. It is…
- Why Most Sales Teams Fail Without This One Thing · 14 Min. · Staffel 3 Folge 4Most sales teams think they have a sales problem. They don’t. They have a trust problem. In this episode of Coffee and Conversion, Clay and Luke break down the real reason deals…
- Create Your Own Content Faster with AI Without Killing Your Brand · 17 Min. · Staffel 3 Folge 3AI is changing the way businesses create content, but it is not about replacing strategy. It is about accelerating it. In this episode of Coffee and Conversion, Clay and Luke…
- Why Fractional Revenue Executives Are Changing Business Growth · 14 Min. · Staffel 3 Folge 2Welcome back to Season 3 of Coffee & Conversion. In this episode, Clay and Luke unpack one of the biggest shifts happening in business growth right now: the move from traditional…
- Hospitality: The Most Underrated Growth Strategy in Business · 20 Min. · Staffel 3 Folge 1Welcome to Season 3 of Coffee & Conversion. In this kickoff episode, Clay and Luke unpack one of the most overlooked competitive advantages in business today: hospitality. In a…
- How EOS Turned Chaos Into Clarity: A Behind-the-Scenes Look at Real Growth · 13 Min. · Staffel 2 Folge 9Boring businesses are the ones that scale. In this episode, Clay and Luke unpack how the EOS (Entrepreneurial Operating System) framework took their agency from scattered ideas…
