Communication Strategy That Works
von Emma Drake
Ep 179. Banking on It: What Starling taught me about communicating…
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Welcome to the Communication Strategy That Works podcast. I'm Emma, your host, and I am making it my mission to help you get the 'comms stuff' right, spend your money more wisely, and have much more impact.
I'm an in-house expert turned external advisor, and I help you if you're a 'comms' and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics through solo shows and 'deep dive' guest episodes.
I share three episodes a month with you that include insights from 20 years of experience working with, and in, fast-paced, growing, and established B2B businesses and initiatives.
I've been there and got the badge, so I am distilling this knowledge into easy peasy pointers to help you grow your business and brand profile with the right communication strategy 'That Works'.
I bust the myths (and I've pretty much heard all of them) break through the jargon, and give you practical, essential and useful advice and tips that you can use. I will save you time, money and energy whether you are listening regularly when at work or on the move, or bingeing at the weekend Netflix box-set style.
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- Ep 179. Banking on It: What Starling taught me about communicating innovation · 9 Min. · Folge 179As part of a mini series, I am looking at communicating complex topics, and I am starting with a book I read recently on holiday, recommneded by my 80 year old dad who provided…
- Ep 178. Why Long-Form Content Wins in an Age of Short Attention Spans · 10 Min. · Folge 178𝐴𝑡𝑡𝑒𝑛𝑡𝑖𝑜𝑛, 𝐴𝑙𝑔𝑜𝑟𝑖𝑡ℎ𝑚𝑠 & 𝐹𝑜𝑟𝑚𝑎𝑡𝑠 𝑆𝑒𝑟𝑖𝑒𝑠 - 𝐸𝑝𝑖𝑠𝑜𝑑𝑒 3 Welcome to the final part in the series. Why are newsletters growing? Why are podcasts continuing to thrive? Why are people…
- Ep 177. The New Attention Economy: How 2026 Algorithms Decide What Gets Seen · 13 Min. · Folge 177𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏, 𝑨𝒍𝒈𝒐𝒓𝒊𝒕𝒉𝒎𝒔 & 𝑭𝒐𝒓𝒎𝒂𝒕𝒔 - Episode 2 In the last episode, I looked at why some ideas stick by reviewing 𝑀𝑎𝑑𝑒 𝑡𝑜 𝑆𝑡𝑖𝑐𝑘. It gave us a powerful reminder: clear, emotionally…
- Ep 176. Book Review: Made to Stick - Why Some Ideas Survive and Others Die · 12 Min. · Folge 176I am kicking off the 2026 podcast with a new series where I'm exploring what it really takes to communicate well in 2026. Attention, Algorithms & Formats is a three-episode…
- Ep 175. Better Together: Why Collaboration Is a Growth Strategy · 13 Min. · Folge 175Hey everyone, it's good to be back. Welcome to the refreshed version of the podcast: new rhythm, same depth, and a lot more inspiration. We've taken a little time to reset and…
- Ep 174. What Could Built Environment Firms Learn from Consumer Brands About the Art of Humble Communication When it Comes to Sustainability? · 11 Min. · Folge 174This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transparency, but one theme really…
- Ep 173. Book Review: Sustainable Marketing by Michelle Carvill - 5 Key Takeaways · 8 Min. · Folge 173I read Sustainable Marketing by Michelle Carvill a while back. It seemed the right time to review it right after my podcast conversation with Helen Neal this month. In our…
- Ep 172. Deep Dive with Helen Neal: Beyond the Hype - Communicating Sustainability with Substance, with Helen Neal · 56 Min. · Folge 172Today, I'm joined by Helen Neal, founder of the multi-award-winning HN Communications and a leader in sustainability communications. Named Professional of the Year at the PRCA…
- Ep 171. How to Create a Mindful Workspace for Peak Productivity · 11 Min. · Folge 171Welcome back to the final episode in February's productivity series. Today, I want to share how I've tried to transform my workspace into a mindful environment that boosts…
- Ep 170. February Productivity Stack 2025: The Best Tech & Non-Tech Tools & Strategies for Work-Life Balance · 14 Min. · Folge 170With the bulk of winter behind us, I find that February is the perfect time to start being proactive and setting the tone for a productive year ahead. If you've been waiting for…
- Ep 169. Book Review: How to Stop Overthinking by Chase Hill · 5 Min. · Folge 169Feb is all about bringing you some productivity hacks, and we kick off tackling overthinking, which has always been a struggle for me. If you've ever found yourself caught in an…
- Ep 168. Your 2025 Communication Strategy Blueprint: Winning in the Modern Communication Landscape · 15 Min. · Folge 168As we step firmly into 2025, the communication landscape continues to evolve at a breakneck pace. For PR and marketing professionals, staying ahead of trends while effectively…
- Ep 167. Five Top Tips to Thrive in 2025 - Without Losing Your Mind! · 9 Min. · Folge 167As we dive into 2025, I know how challenging it can feel to keep pace with the constant changes in communication and PR. The rapid shifts in technology, platforms, and audience…
- Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme" · 7 Min. · Folge 166As a new year approaches, there's no better time to start something fresh and exciting. 2025 is the year to take that idea you've been mulling over and turn it into something…
- Ep 165. Placemaking Communications: Turning Developments into Thriving Communities · 9 Min. · Folge 165If there's one thing I'm truly passionate about, it's the built environment. I believe that developments aren't just about bricks and mortar—they're about creating spaces where…
- Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger's 'Contagious' · 8 Min. · Folge 164Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode In today's fast-paced world, it's easy to feel like there's never enough time to step back and…
- Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments · 11 Min. · Folge 163Recently I gave a talk at a communications conference with a colleague, a filmmaker, on how film can change the narrative for a topic or issue and highlight your brand in a new…
- Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth · 11 Min. · Folge 162I've worked with a number of startups both inside and out of the built environment sector. One thing they have in common is an infatuation with media coverage. Don't get me wrong…
- Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations · 11 Min. · Folge 161I wanted to conclude September's focus on Crisis Comms by focusing on In the world of Public Relations and Comms, and how overwhelming the fast-paced, high-pressure environment…
- Ep 160. The Importance of Issues Management: A Reflection on My Conversation with Amanda · 11 Min. · Folge 160I wanted to unpack in more detail a topic that I am also very passionate about in my everyday work—issues management. Having worked extensively in communications, I've seen…







