About this podcast
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, our team interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
Episodes
The newest 20 of 172 episodes
- Rand Fishkin on Zero Click Marketing · 37 min · Episode 171Alex and Jimmy welcome Rand Fishkin to the pod, both as hosts and longtime fans.Rand (of Moz ( https://moz.com/ ) and SparkToro ( https://sparktoro.com/ ) and general content…
- "I'm not like other newsletters." Prove it. · 32 min · Episode 170Alex thinks most newsletters are longer than they need to be. Rachel, Chloe, and Ruth disagree. What are newsletters doing these days? Are they a task to be finished? A friendly…
- How to succeed on a 100+ person marketing team · 35 min · Episode 169Are larger teams more risk tolerant? Is narrative more important than numbers? Does leveraging marketing skills internally get you ahead? Jimmy reports his findings after five…
- A new job? In 5 weeks? In this economy?! · 28 min · Episode 168Ruth was hired in record time. This week, Chloe, Rachel, and Alex ask her how she did it. We talk tactics, resumes, and the qualitative things that get an application over the…
- Workslopppppppp · 27 min · Episode 167Today, we're talking about AI workslop – the AI mess we have to deal with day to day from our coworkers and the world around us.What do we do when we come across it? How do we…
- Does great writing require great suffering? · 32 min · Episode 166Superpath founder emeritus Jimmy Daly ( https://www.linkedin.com/in/jimmydaly/ ) joins us to talk about his recent article, “The hardest part about content hasn’t gotten any…
- The common pitfalls of LinkedIn ghostwriting (and how to overcome them) · 31 min · Episode 165My relationship with ghostwriting is the same as my relationship with horseradish. I’ve tried it in several different contexts, but ultimately decided it wasn’t for me.Luckily…
- CEO Tyler Denk wants beehiiv to be Shopify, not Amazon · 30 min · Episode 164Tyler Denk ( https://www.linkedin.com/in/tyler-denk ) was the second employee at ( https://www.morningbrew.com/ )Morning Brew ( https://www.morningbrew.com/ ), and his…
- So the career you built doesn't exist anymore... · 33 min · Episode 163Kevan Lee ( https://www.linkedin.com/in/kevanlee/ ) and Shannon Deep ( https://www.linkedin.com/in/shannondeep/ ) are cofounders of Bonfire ( https://www.aroundthebonfire.com/ )…
- Think Like a Broadcaster with Ronnie Higgins · 42 min · Episode 162Ronnie ( https://www.linkedin.com/in/ronniehiggins/ ) and Alex have always bonded over the concept of Content as a Product. Last week, Ronnie shared a new angle on the idea in…
- Should you build your own productivity tool? · 27 min · Episode 161There's a version of building your own tools that saves you an hour on every task, and a version where you spend 20 hours making something you look at once.Alex, Eric, and Ruth…
- Can you actually get your company posting? · 41 min · Episode 160Jimmy wrote an article about how to operationalize people following people ( https://www.superpath.co/blog/people-follow-people ). In this episode we chat about the employee…
- Writers in a video-first world? · 44 min · Episode 159Seven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether video is becoming a…
- Superpath Q2 2026 Quarterly Update and AMA · 25 min · Episode 158This is Alex’s quarterly update solo episode on all things Superpath. In our second quarterly State of Superpath, Alex runs through what’s happened in Superpath this quarter…
- Beyond the Blog: B2B “research” is costing you your credibility with Tanaaz Khan · 39 min · Episode 157Most of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to marketing from…
- We Are Worth More Than Our .md Files · 34 min · Episode 156In this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?! ( https://www.superpath.co/blog/the-artifact-era ). Katie Parrott…
- Brand mentions, backlinks, and AI search with Gordon Meagher · 28 min · Episode 155ChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his read on AI search is…
- Content Marketing from a Blank Canvas · 36 min · Episode 154If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers…
- Be the one who actually cares about content · 29 min · Episode 153An okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to…
- Content Marketing Isn’t Just for Robots, with Ryan Sargent · 32 min · Episode 152This episode is part of The Art of Content series hosted by Rachel Bicha ( https://www.linkedin.com/in/rachel-bicha-44080/ ). In this series, Rachel brings on guests to chat…
