Om denne podkasten
Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following.
It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results.
For more, head to our site: https://compose.ly/content-matters
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Episoder
De 20 nyeste av 31 episoder
- Trends To Keep You Visible Beyond 2026 · 33 min · Episode 31How do you build a 2026 marketing strategy when every week brings a new AI tool, a new “channel is dead” hot take, and pressure to do more with less? Mike Leonhard, Compose.ly’s…
- Turning Founder Conversations Into Strong Content with Imelda Wistey, Compound Content Studio · 29 min · Episode 30How do you execute founder-led content without losing the founder’s voice? Imelda Wistey, Content Editor at Compound Content Studio, joins Nicole to break down the real work…
- Balancing AI Trends and Human Creativity with Collin Belt, Veza Digital · 39 min · Episode 29What can scaling content in an AI-driven world teach us about adaptability and focus? Collin Belt, VP of Growth at Veza Digital and Founder of Belt Creative (acquired), joins…
- The Future of Child-Safe Technology with Taylor Cote, AngelQ · 33 min · Episode 28What can building a safer internet for kids teach us about responsible innovation in the age of AI? Taylor Cote, Senior Director of Marketing at AngelQ, joins Nicole to discuss…
- What One Year of Content Conversations Taught Me with Nicole MacLean · 36 min · Episode 27What does it mean to celebrate one year of Content Matters in the middle of a marketing landscape transformed by AI, brand building, and shifting SEO? Nicole MacLean, host of…
- A Deep Dive into Generative Engine Optimization with Alexandra Gillespie, Wellhub · 36 min · Episode 26What can scuba diving teach us about content marketing in the era of AI search? Alexandra Gillespie, Editorial Writing Manager at Wellhub and former editor at Scuba Diving…
- The Three Buckets of Impactful Video Content With Drew English, Charter and Company · 35 min · Episode 25What does it take to create video content that truly connects in an era of AI tools and endless scrolling? Drew English, CEO of Charter & Co and Forge Virtual Studios, joins…
- How AI Content Led to an SEO Crash: A Case Study with Miki Palet, Tailride · 29 min · Episode 24What could go wrong when using AI to scale your content? Miki Palet, founder of Tailride, joins Nicole for a live case study in what happens when AI-driven content goes too far…
- AI, SEO, and the New Rules of Relevance with Chris Raulf, Boulder SEO Marketing · 33 min · Episode 23What does it mean to optimize for search in a world reshaped by generative AI? Chris Raulf, international AI SEO expert and founder of Boulder SEO Marketing, joins Nicole to…
- How Digital PR Powers Smarter, AI-Driven Content with Cristina Huré, ContactMonkey · 36 min · Episode 22What happens when content marketing, internal comms, and AI all converge in one role? Cristina Huré, Sr. Communications & Content Marketing Manager at ContactMonkey, joins…
- Adapting Your Content Strategy for the AI Search Era with Kaylee Peterson, Compose.ly · 32 min · Episode 21In a world where AI is rapidly reshaping search behavior and content creation, how can marketers stay ahead of the curve? Kaylee Peterson, Director of SEO at Compose.ly, joins…
- Navigating the Changing Landscape of SEO with Kyle Whigham, Luxury Presence · 32 min · Episode 20What does it take to stand out when “good enough” no longer cuts it in today’s AI-driven content landscape? Kyle Whigham, SEO Manager at Luxury Presence, joins Nicole to explore…
- Applying Psychology to Create Marketing Demand with Sheri Otto, Lane Strategies · 37 min · Episode 19What happens when a full-time growth marketer builds a thriving consultancy on the side? Sheri Otto, Founder and CEO of Growth Lane Strategies, joins Nicole to share her…
- Understanding Your Audience’s Psychographics with Amanda Salem, Constant Contact · 40 min · Episode 18What does content marketing look like after 30 years in the business? Amanda Salem, director of content marketing at Constant Contact, joins the show to share her journey from…
- Agency vs. In-House Content Strategy with Stephanie Yoder, Rebrandly · 32 min · Episode 17What happens when a career agency content lead takes their talents in-house? Stephanie Yoder, Director of Content at Rebrandly, joins the show to unpack her transition from…
- The Role of Social in B2B Strategy with Paola Marino, Virtual Intelligence Briefing (ViB) · 35 min · Episode 16When the playbook keeps changing, how do modern marketers stay grounded and effective? Paola Marino, Digital Marketing Manager at Virtual Intelligence Briefing (ViB), joins the…
- Standing Out in a Crowded Marketing Landscape with Myles Carter, Trolley · 42 min · Episode 15What happens when a storyteller learns to speak the language of the C-suite? Myles Carter, Senior Director of Content Marketing at Trolley, joins the show to talk about the real…
- How to Build Engaged Communities and Content that Converts with Adam Robles, Reach Agency · 40 min · Episode 14Is your marketing truly audience-first — or just going through the motions? Kaylee Peterson, Director of SEO at Compose.ly, returns to the show with a soapbox moment about the…
- From Ops to Strategy: The Rise of a Marketing Generalist with Matt Lyman · 46 min · Episode 13Is adaptability the secret to building a strong marketing career? Ana Osuna, Content Partnership Specialist at Compose.ly, discusses LinkedIn’s ban on Apollo and Seamless.ai and…
- Using Data to Craft a Compelling Content Story with Jillian Hoefer, UserEvidence · 50 min · Episode 12How do marketers use data effectively without losing authenticity? Mike Leonhard, Founder & CEO of Compose.ly, shares his perspective as a C-suite buyer on why data matters in…
