Conversations with MarTech
by MarTech.org
Latest episode
What data and AI hide about your customers
What data and AI hide about your customers
About this podcast
As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
• Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
• Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
• Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
• Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
• Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Episodes
The newest 20 of 86 episodes
- What data and AI hide about your customers · 18 min · Season 4 Episode 9Malinda Sandman, global VP of Marketing at Typeform, discusses how AI is reshaping the landscape for B2B and B2C marketers. Malinda dives into why AI might actually be making…
- It’s time to re-think voice of the customer programs · 22 min · Season 4 Episode 8Are customer surveys officially dead? In this episode of Conversations with MarTech, host Mike Pastore sits down with Mark Treschl, general manager, voice of customer at Quantum…
- The CMO role is evolving before our very eyes · 20 min · Season 4 Episode 7Is the CMO role truly dying, or are modern marketers just setting themselves up for failure? In this episode of Conversations with MarTech, host Mike Pastore sits down with Kyle…
- Classic Marketing Automation is Dead: What’s Next? · 26 min · Season 4 Episode 6Are the days of classic marketing automation officially over? In this episode of Conversations with MarTech, we dive deep into the massive paradigm shift happening across the…
- B2B marketing attribution is messy. Can it be fixed? · 19 min · Season 4 Episode 5In this episode of Conversations with MarTech, we’re joined by Mehul Nagrani, CEO of Integrate, to break down the complexities of modern B2B marketing, the reality of…
- AI search is changing e-commerce forever · 24 min · Season 4 Episode 4The way consumers search for products is fundamentally changing. Instead of the traditional, rigid six-word queries used on standard search engines, shoppers are now inputting…
- Does Anyone Understand the CDP Market Anymore? · 16 min · Season 4 Episode 3The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and…
- Your next CMO will come from marketing operations · 18 min · Season 4 Episode 2Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology…
- What’s Next in Content Operations? Agents (What Else?) · 19 min · Season 4 Episode 1The sheer volume of content modern marketing teams are expected to produce is reaching a breaking point. Between shifting global regulatory landscapes like the EU AI Act…
- Practical advice for scaling start-up marketing · 14 min · Season 3 Episode 24Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with…
- How Publicis Sapient transformed its marketing organization · 19 min · Season 3 Episode 23Is your marketing organization still viewing AI as a simple cost-cutting tool? In this episode of Conversations with MarTech, Teresa Barreira, CMO of Publicis Sapient, explains…
- Managing marketing content in the age of AI · 18 min · Season 3 Episode 22As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of…
- How events are helping marketers cut through the noise · 19 min · Season 3 Episode 21Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise. For some marketers, the…
- AI won't save a broken organization · 20 min · Season 3 Episode 20Many marketers missed the initial opportunity to reimagine their organizational models before implementing AI technology. Now, they find themselves at the evolving intersection…
- What's the future of AI and RCS in mobile messaging? · 17 min · Season 3 Episode 19Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with MarTech, we sit down with Eric Miao, chief strategy officer at…
- A challenger brand takes on the stacks · 19 min · Season 3 Episode 18As vibe coding, AI, and data play a bigger role inside revenue teams, a shift from fragmented best-of-breed stacks toward unified, AI-native operating systems is taking shape…
- How to focus marketing on high-impact work · 18 min · Season 3 Episode 16Are your team's high performers disengaged? It could be burnout. But it could also be bore-out. Unlike burnout, which happens when people are over-worked, bore-out is caused by…
- A whole new way to think about TV advertising · 15 min · Season 3 Episode 15Television has dominated the advertising market for the better part of 75 years, despite an explosion in channels and an entire makeover of the media landscape. Despite advances…
- Lessons from a first-time CMO · 17 min · Season 3 Episode 14It’s an interesting time to be a CMO. Marketing spend is under scrutiny, as it so often is, buying habits are changing and AI is threatening to upend a number of aspects of sales…
- What to expect from the next phase of retail media · 16 min · Season 3 Episode 13There are more ways to reach consumers than ever before, and the retail media space is a great example. What started as ads on ecommerce sites to put brands in front of consumers…
