CREATIVE STRENGTHS
by Philippa Craddock
Latest episode
166. How Much Does a Business Mentor Cost?
166. How Much Does a Business Mentor Cost?
About this podcast
Welcome to Creative Strengths, the business podcast for creative entrepreneurs who want to build a profitable, sustainable business, while honouring the way you naturally work.
Hosted by designer and creative business mentor Philippa Craddock, the show is rooted in the belief that your greatest success comes from recognising and working with your natural strengths. Philippa grew her own design business from the kitchen table to a seven-figure global brand, and now supports creative business owners through her signature strength-led methodology.
Each week, she shares practical, jargon-free guidance on pricing, marketing, mindset, and business growth, helping you charge with confidence, attract aligned clients, and build a business that supports your energy, creativity, and ambition.
If you're ready to grow your business so it feels wholeheartedly yours, one built around your own unique creative strengths, this is where your next chapter begins.
Episodes
The newest 20 of 168 episodes
- 166. How Much Does a Business Mentor Cost? · 22 min · Season 1 Episode 166How much does a business mentor actually cost for a creative business? It's one of the questions people ask Google and the AI tools most, and the honest answer ranges from almost…
- 165. SEO and GEO for Creatives: The One Page That Gets You Found · 18 min · Season 1 Episode 165When I checked, not one AI tool named me as a Creative Business Mentor, and Google's AI still had me down as a florist. The fix turned out to be surprisingly simple, and…
- 164. THE BIG COMPANIES USED TO OWN GOOGLE, AI JUST CHANGED THAT · 29 min · Season 1 Episode 164This week I'd love to explain SEO and GEO in plain English, because there is a part that genuinely surprised me: For the first time, AI search (GEO) is quietly levelling the…
- 163. HOW TO STOP MARKETING TAKING UP SO MUCH HEADSPACE · 19 min · Season 1 Episode 163Marketing has a habit of taking up more room in your head than almost anything else in your business. It never feels finished, and so much of what we are told about it is just do…
- 162. WHY THE BUSINESS SIDE FEELS SO HARD FOR CREATIVES · 32 min · Season 1 Episode 162How do you find the time and headspace to actually be creative, when the business side of things seems to swallow both? It's the question Rosy wrote in with this week, and I…
- 161. HOW TO PRESENT YOUR PRICES SO THEY'RE UNDERSTOOD, NOT QUESTIONED · 21 min · Season 1 Episode 161Presenting your prices is where so much of your hard work can quietly come undone: one hedging line at the bottom of a proposal or in a conversation, and the whole thing wobbles…
- 160. HOW TO PRICE WHEN YOU'RE NOT THE CHEAPEST · 20 min · Season 1 Episode 160If you charge what your work is really worth, won't clients just go and find someone cheaper? It's the pricing worry I hear most, and this week I'd love to show you why it isn't…
- 159. HOW TO PRICE WHAT COMES EASILY: WHY EASE IS ACTUALLY EXPERTISE · 35 min · Season 1 Episode 159Pricing the work that comes easily to you is one of the hardest things a creative ever does, because we've quietly decided that ease means low value. This week I'd love to take…
- 158. HOW TO PRICE CREATIVE WORK: THE 4 THINGS CLIENTS ACTUALLY PAY FOR · 35 min · Season 1 Episode 158Pricing your work is one of the most quietly stressful things you do, and I don't think the problem is confidence or your numbers. I think it's that you sit down to price one…
- 157. WHY "YOU'RE DOING SO WELL" NEVER REALLY HELPS · 12 min · Season 1 Episode 157Have you ever asked someone what they think of your business and they come away with a warm but bland "oh, you're doing so well, keep going!", and honestly nothing you could…
- 156. THE THING THAT GROWS A CREATIVE BUSINESS (IT'S NOT MORE MARKETING) · 26 min · Season 1 Episode 156The single most important way a business like ours grows isn't posting more, or being everywhere, or finally cracking the algorithm. It's something much quieter, something you're…
- 155. RUNNING A CREATIVE BUSINESS NEEDN'T BE LONELY · 15 min · Season 1 Episode 155It can feel genuinely lonely running a creative business, making the decisions, working it all out with no one to talk it through, sitting with the doubts, quietly wondering if…
- 154. NOT EVERY GOOD IDEA BELONGS IN YOUR BUSINESS · 13 min · Season 1 Episode 154This is about the peculiar problem of having too many good ideas. Not too few. Too many. And why letting some of them stay exactly as they are, ideas, or hobbies, rather than…
- 153. WHY SAYING IT AGAIN AND AGAIN IS SO IMPORTANT · 16 min · Season 1 Episode 153A quiet fear I see in almost every creative I work with. The worry that we've already said our thing too many times, that everyone must be tired of hearing it, and that we ought…
- 152. DON'T JUST SHOW THE WORK: BRING IT ALIVE · 12 min · Season 1 Episode 152Why work you're genuinely proud of can quietly wash past people and the small shift you can make that changes everything about how they see it. IN THIS EPISODE YOU'LL DISCOVER…
- 151. WHY WE CAN'T SEE OUR MOST VALUABLE THING · 13 min · Season 1 Episode 151Someone looks at a service you provided or a product you've made and asks, "how on earth did you make/design that?" and you find yourself shrugging, because honestly, the…
- 150. THE MOST COMPELLING THING ABOUT YOUR WORK IS YOU · 14 min · Season 1 Episode 148There's a moment I see again and again: a creative starts talking about their work, and they simply light up, the passion pours out, and the person listening is quietly won over…
- 149. THE LITTLE TEST I'D LOVE YOU TO TRY THIS WEEK · 19 min · Season 1 Episode 149There's a quiet two-minute test I'd love you to run on your business today: on your own, no tools, just said out loud. It shows you two things at once: how clear your business…
- 148. GETTING CLEAR ON YOUR CREATIVE BUSINESS · 21 min · Season 1 Episode 148Part 1 of a new series. You've built something real, you're good at what you do, and yet somehow it all feels heavier than it should, and every new thing you add only seems to…
- 147. WHAT YOU CAN ALWAYS CONTROL (EVEN ON THE HARD DAYS) · 17 min · Season 1 Episode 147This is an episode I'd love you to save. For the morning after a 'No' you didn't see coming, For the week your inbox goes quiet and your mind rushes to fill the silence. After…
