May Amazon Changes: Creator Connections, UGC Growth, and the New Creator Pivot with Mike Dancy

In this episode, Mike and Ben break down May as the first full month after the latest Amazon changes and are joined by guest Mike Dancy to talk through what the shift is looking like in real time.

Ben shares how May ended up being a volatile month, falling from an early projection of around $12K to closer to $10K, while Mike talks through how he still expects to land around $11K for the month despite dealing with two hospitalizations and serious health issues. A big part of the conversation centers around why higher-quality, more intentional videos are becoming even more important as the…