Sobre este podcast
CRM & Beyond is your insider guide to all things CRM for manufacturers, rep agencies, and distributors.
Hosts John Mitchell and Scott Stockham of Repfabric explore everything from adoption hurdles to automation hacks, data management, and best practices that actually work. Each episode features sharp insights, real-world examples, and interviews with industry leaders who’ve been there.
If you want to turn your CRM into a sales powerhouse, this podcast is for you.
Episodios
Los 20 episodios más recientes de 21
- Spotlight: Eli Asoyuf of Catalyst Sales · 9 min · Temporada 2 Episodio 11Eli Asoyuf of Catalyst Sales shares how data, youth, and CRM help reps punch above their weight across electrical, lighting, and EV markets.
- Spotlight: Pete Deeg from Rouzer Group · 20 min · Temporada 2 Episodio 10Pete Deeg reveals how Rouzer uses CRM and quote tracking to stay agile across markets—from tools to utilities—and why relationships still win.
- Spotlight: Scott Lindberg of Quell · 17 min · Temporada 2 Episodio 9Scott Lindberg shares lessons from both sides—rep and manufacturer—on building strong partnerships, follow-up that wins, and CRM that drives sales.
- Spotlight: Dan Bendell of Divine Industrial Sales · 16 min · Temporada 2 Episodio 8From ride-alongs to rep success—Dan Bendell reveals how clarity, accountability, and Repfabric helped scale Divine Industrial Sales.
- Spotlight: Darren Belajac of Pinnacle Sales · 26 min · Temporada 2 Episodio 7Darren Belajac reveals how analytics, AI, and a 3-part mission helped Pinnacle Sales 5X growth in the plumbing and heating space.
- Bryan Shirley of Bryan Shirley Consulting · 15 min · Temporada 2 Episodio 6Sales legend Bryan Shirley shares hard-earned wisdom on rep success, CRM strategy, and what truly drives sales growth and strong partnerships.
- Spotlight: Jeff Woods of SRGI · 16 min · Temporada 2 Episodio 5SRGI’s Jeff Woods explains how Repfabric helped formalize their sales process, elevate manufacturer reporting, and unify a growing team.
- Spotlight: Bill Taylor of Taylor Industrial Sales · 20 min · Temporada 2 Episodio 4Bill Taylor gets real on building a rep firm from scratch, embracing tech, and how Repfabric powers efficiency across the industrial world.
- Spotlight: Justin Pfeifer of Southwest Sales · 16 min · Temporada 2 Episodio 3From trenches to top rep: Justin Pfeifer reveals how Southwest Sales drives growth with CRM, collaboration, and a powerful employee-owned model.
- Spotlight: John Hutson of MacInnis Group · 17 min · Temporada 2 Episodio 2John Hutson shares how CRM, Power BI, and smart staffing help MacInnis Group thrive in a changing rep landscape. Real talk from a passionate industry leader.
- Spotlight: Mike Swenson of Mel Foster Company · 19 min · Temporada 2 Episodio 1Discover how Mike Swenson scaled Mel Foster into a tech-forward rep firm with AI, CRM, and bold strategies for the future of electronics sales.
- Modules: Understanding Repfabric's four key modules · 19 min · Temporada 1 Episodio 10Goals, Expenses, CRMSync, and Order Tracking. Learn how and why you want to use these four modules. Increase productivity and adoption and stay on top of real-time sales.
- Sunk Cost Fallacy: “But I’ve already spent so much time/money on my current CRM system” · 6 min · Temporada 1 Episodio 9What to do when you’re 6 months in with a failed CRM system. Is it time to cut your losses and move to a successful CRM where you can see a quick ROI?
- Four types of personas that impact your implementation of CRM · 7 min · Temporada 1 Episodio 8What are the personas and how do you adjust training for each type to improve adoption of your CRM?
- Sales Teams: Are the inmates running the asylum? · 7 min · Temporada 1 Episodio 7Is your sales team self-directed or management-directed? Learn what your style is and what the differences are between the two. Learn how to navigate moving from one to the other…
- Super users and champions: Why they are important for the success of your CRM · 6 min · Temporada 1 Episodio 6Who’s a super user and a champion? What are their roles, and how do they help increase the adoption of your CRM?
- Why it's important to set goals in your CRM · 9 min · Temporada 1 Episodio 5Goals create an atmosphere of proactivity and not reactivity. Learn how CRM helps you manage and reach your goals with sales tracking (samples, opportunities, quotes), reminders…
- Email Marketing: What are email nets and spears, and when to use them · 12 min · Temporada 1 Episodio 4Best practices for email marketing. What you should consider when doing marketing campaigns and how to get the results you’re looking for.
- Adoption: How to get your team to use your CRM · 22 min · Temporada 1 Episodio 3Which approach do you use, the carrot or the stick? Learn how to present your CRM as a sales tool for your team to leverage so they can sell more and become more efficient.
- Leveraging your rep agency’s company IP · 12 min · Temporada 1 Episodio 2Learn the importance of capturing and protecting all your company’s IP: account and contact information, buying trends, budgets, decision-maker details, and more.
