About this podcast
While playing for the Green Bay Packers, field goal kicker Mason Crosby saw his life change in many ways. He became a husband to Molly, a father of five, a Super Bowl champion… and just a little bit of a wine snob. With teammates like Charles Woodson—founder of Intercept Wines—and Tony Moll, Jason Spitz, and Darryn Colledge of Three Fat Guys Winery, there was no escaping developing a taste for the good stuff.
When the Crosbys made their first trip to Napa with wine shop owners Justin and Christine Rutchik, that preference exploded into a passion for the couple. A tasting at Vineyard 29 with Keith and Holly Emerson fundamentally shifted the way the Crosbys thought about wine. It was a comment Keith made about the relationship between Oregon Pinot Noir and French Burgundy that connected the dots between domestic wines and the global wine scene—leaving the Crosbys hungry (or, ahem, thirsty) for more. The two couples kept in touch.
A few years later, a video of Keith kicking a field goal through uprights made of wine crates during harvest made its way to the Crosbys—thanks to Holly. The Crosbys insisted that the Emersons make a trip out to Lambeau Field, where there were brats, the best tea-tailgate drink of Molly’s life, and a big win over the Cowboys. What started as shared interests grew into a real friendship.
This podcast exists at the intersection of those worlds: a football player with a passion for wine, a winemaker who loves sports, and the women who keep their lives interesting.
Some notes on the members of the Cru:
Mason Crosby is now retired from his 17-year NFL career and hosts his own radio program, broadcasting live to Milwaukee and on the Audacy app. Keith is president, CEO, and winemaker at Vineyard 29, runs his own labels—Emerson Brown and atLarge Wines—and consults for several other wineries. Holly, his wife, is VP of sales for Emerson Brown and atLarge, although she’d tell you her favorite title is “Audrey’s head cheerleader” at every single one of her daughter’s soccer games. Molly didn’t like any of the titles brainstormed for her—but she definitely asks the most questions about wine and is constantly dreaming up new Crosby’s Cru episodes (which are basically just all her questions for Keith and Holly).
Now that you know who we are, you’re invited to be part of Crosby’s Cru—tasting two (or more!) wines each episode alongside Mason and Molly, with guidance from Keith and Holly. Think of the Cru as your pre-dinner date: helping you discover what you like and don’t like when drinking wine, determine your favorite varietals and regions, and choose wines to serve your family and friends with confidence.
There will also be episodes featuring wine-loving friends of the Crosbys—from the football world and beyond.
Let the games begin!
Episodes
The newest 20 of 26 episodes
- How to Win…Savoring Your Greatest Years · 1 h 17 min · Episode 26Game-Winning Moments, Meaningful Vintages & the Art of Collecting WineWhat if the best wines to collect aren't necessarily from the world's greatest vintages, but from the…
- Harvest Playbook: Juice & Jerseys · 57 min · Episode 25Harvest is nearly in the books, football is back, and that means it’s time for our annual Harvest Playbook: Juice & Jerseys.Keith is calling 2026 a record harvest—and says the…
- How to Win…The Smell Test · 1 h 12 min · Episode 24What actually passes the smell test?This week, our friend Dr. Ed O’Bryan of Contour Health joins the Cru to put both wine and wellness to the smell test. We hear how his father’s…
- 🏖️🍷 How to Win…The Dog Days of Summer · 1 h 12 min · Episode 23Summer always begins with excitement. But by August, the sunburns have faded, the kids are getting restless, and everyone starts wondering if it’s time to get back to a…
- 🏆🍷 How to Win…Beyond the Scoreboard · 51 min · Episode 22What happens when the final whistle blows?For many athletes, championships, trophies, and records define success. But what if the greatest victories aren’t measured on a…
- 🏆🍷 How To Win...Building a Dynasty · 1 h 14 min · Episode 21What separates a great season from a lasting legacy?Championships are won in moments. Dynasties are built over generations.This week on Crosby's Cru, we head underground into the…
- How To Win...The Mental Game · 1 h 1 min · Episode 20What separates champions from everyone else?Is it talent, confidence, discipline—or the ability to think differently when the pressure is highest?This week on Crosby's Cru, we…
- ☀️🍷 How To Win…At Summer Entertaining · 1 h 13 min · Episode 19What wines should we have on hand this summer, and what is the real key to winning this season?Is it the perfect menu? The perfect wine? The perfect backyard?Or is it simply…
- Building More Than Football | Rick George on Leadership, Legacy & What Lasts · 1 h 5 min · Episode 18On this episode of Crosby's Cru, we sit down with Rick George for a conversation about leadership, culture, and what it really takes to build something that lasts. From the…
- Saddle up—it’s Derby Day on Crosby’s Cru. 🐎🥂 · 58 min · Episode 17In this episode, we’re bringing the tradition, the competition, and a little bit of chaos to the table. We kick things off by diving into a blind tasting chosen from of our NCAA…
- Opening Day After Dark | MLB, Ballpark Pairings & Wine Talk · 47 min · Episode 16Opening Day in baseball starts with hot dogs and beer... but behind the scenes, it might end with Napa Cabernet and big conversations. In this relaxed livestream-style episode of…
- Yards, Inches, & Ounces: Football, Golf & Wine at The Players Championship · 1 h 3 min · Episode 15This week on Crosby’s Cru, football, golf, and wine come together.As we celebrate The Players Championship, we explore the surprising intersection between Mason’s kicking…
- Medaling in a New Arena: Will Blackmon’s Next Chapter · 1 h 0 min · Episode 14What happens when a Super Bowl champion trades cleats for corkscrews?This week, Mason Crosby welcomes former Packers teammate and Super Bowl champion Will Blackmon to Crosby’s…
- What do Super Tuscans and the Super Bowl have in common? Join us and find out. · 1 h 5 min · Episode 13Co-hosted by winemaker Keith Emerson and wine expert Holly Emerson, this episode dives into the world of Super Tuscans through a blind tasting that puts Mason on the hot seat. We…
- AFC vs NFC: Picking Teams, Training Palates · 1 h 3 min · Episode 12🏈🍷 Playoff Edition Alert! Molly is up for our Pro-Am Blind Tasting!We’re drinking wines that pair with regional cuisine for each of the AFC/NFC contenders and diving into our…
- From Pro Bowls to the Top 100: Drew Bledsoe on Building Excellence — Twice · 1 h 20 min · Episode 11Drew Bledsoe knows what it means to reach the top — early. The youngest quarterback ever named to a Pro Bowl, Drew later saw his very first wine vintage earn a spot on Wine…
- ✨ 'Tis the Season to Sparkle: What Wine to Bring, One Festive Cocktail & All the Bubbles · 1 h 12 min · Episode 10’Tis the Season to Sparkle is your holiday drinking cheat sheet. We go rapid-fire on what wine to bring when you’re showing up as a guest, shake up a festive rosemary-pomegranate…
- Turkey & Touchdowns: From Harvest to Holiday Table to Tailgate · 1 h 10 min · Episode 9Tonight, we’re taking you from the crush pad to your Thanksgiving table to the stadium parking lot. We start with a fresh Zinfandel to wrap up the 2025 harvest, then explore…
- On Location at Kohler Food & Wine with John Hamel: When the Struggle Is Real — So Is the Reward · 1 h 3 min · Episode 8This week, Mason and Molly Crosby take Crosby’s Cru on the road to Kohler Food & Wine, where they sit down with John Hamel of Hamel Family Wines — a vintner whose philosophy…
- Blocking & Bottling: A Sonoma Story with Tony Moll · 1 h 21 min · Episode 7From blocking blitzes to bottling Zinfandel — this week, Mason and Molly sit down with former Green Bay Packer Tony Moll, co-founder of Three Fat Guys Wine, for a conversation…







