Crossing the Atlantic

Crossing the Atlantic is a biweekly podcast for the leaders moving business between the US and Europe, in either direction.

Most transatlantic advice stops at "cultures are different."

This show goes further back. Every episode traces the blind spot to where it actually comes from, the history and culture that shaped how Americans and Europeans think, then forward to what it costs you today: the exact words, prices, and moves that make or break a deal.

I'm your host, Christina Rebuffet-Broadus, an American who has lived in France for 20+ years and done businesses on both sides of the Atlantic.

I'm the founder of TransAtlantia, USA Affiliate Director with t he Franco-Canadian company GoExport, and France Country Manager for USA Launching Pad in Silicon Valley.

I've helped 40+ companies expand across the Atlantic, in industries from industrial, agri-food, and energy to SaaS and manufacturing.

So this podcast is about what really happens when American companies enter Europe, European companies enter the US, and both sides assume they understand each other because they share a language and a common "western" culture.

In each episode you'll hear real client stories, the cultural signals that make or break deals, how US and European buyers differ on pricing and negotiation, distribution and market entry strategy, and the hard-won lessons based on years in the transatlantic business trenches.

If you're a CEO, VP of Sales, Export Director, or founder planning a US or European expansion, or in the middle of one that isn't clicking, this show will save you time, money, and a lot of frustration.

A note for longtime listeners: this podcast was formerly in French, under the name The Transatlantic Entrepreneur, with 50+ episodes.

Crossing the Atlantic is the same host and the same mission, now in English and broadened to reflect the full range of leaders crossing the Atlantic today.

New episodes every two weeks.

You'll find insightful articles on the same topics on my substack: https://christinarebuffetbroadus.substack.com/

You can get updates delivered directly to you every other week at https://transatlantia.com/en/crossing-the-atlantic/

Want guidance on your transatlantic expansion? Book in for a complementary diagnostic session: https://app.iclosed.io/e/TransAtlantia/strategy-session-us-eu-expansion