Notatki do odcinka
Constellation Research’s Liz Miller explains why Salesforce’s $5.66B Braze deal is about the execution layer behind data, AI, content, and customer engagement. Salesforce has agreed to acquire Braze for $5.66B. The deal adds Braze’s real-time, cross-channel customer engagement and decisioning capabilities to Salesforce’s growing stack of CRM, data, AI, and content tools. But, according to Liz Miller, VP and Principal Analyst at Constellation Research, this is about more than ano...
