About this podcast
For daughters of immigrants and WOC who are breaking cycles in their family by earning more than "just enough" and doing what no one before them has.
Join me, Mariela De La Mora, as I help you break free in survival mode, lead with confidence and make more money doing it. Each week, we will dive into business, mindset and leadership coaching that is focused on the lived experiences of First Gen. Because let's be real - daughters of immigrants need to be coached differently.
As the eldest daughter of immigrants, I have personally broken cycles and helped over 100 women do the same. I left a 16 year career as a Marketing Executive where I was the only WOC in the space, to now coaching 6-7 figure CEOs and high ranking women at organizations like Google, Microsoft and the United Nations. Using the tools I teach, I've since built a million-dollar business as a single mom. We’ll cover topics that will help you become an unstoppable, badass, money-making leader who knows her worth and has the receipts to show for it.
Episodes
The newest 20 of 101 episodes
- 94. How Rosa Made 61K in 6 Months Through LinkedIn with Rosa Revuelta · 54 min · Season 1 Episode 94My client Rosa made 61K in six months — and said “book a call” less than ever. Rosa Revuelta is a leadership coach for first-gen nonprofit leaders, working with both individuals…
- 93. From Deciding to Doing: How Jess Locked In and Created Back to Back Sales Calls · 56 min · Season 1 Episode 93Last week my client Jess landed four sales calls in a week, while having a 9-5. Not because she went viral. Not because she finally cracked some algorithm trick. Because she…
- 92. Why I Moved to Mexico, the Homeland I Never Knew · 35 min · Season 1 Episode 92This move wasn't a "rebuild". It came from the happiest season of my life. I was living in San Francisco, in a condo on a hill with a 180-degree view that people would film when…
- 91. How I Brought in 30 Clients in Q1 — BTS: 100 Clients in 2026 · 32 min · Season 1 Episode 91If you've been selling yourself — your access, your time, your proximity — and wondering why scaling feels impossible, this episode is going to reframe the whole thing. This is…
- 90. How I've made make huge identify-shifting decisions over the last decade+ · 29 min · Season 1 Episode 90What if you’re not actually confused? What if you already know what needs to change, but you’re afraid to feel the grief, guilt, or fear that comes with saying it out loud? In…
- 89. Webinar Replay: Create Daily Conversations, Weekly Leads, and Monthly High-Ticket Sales Through Storyselling · 2 h 14 min · Season 1 Episode 89Your content isn’t random. But your results feel random. And even when people are viewing, it’s not always turning into clients. Part of that is messaging - 👉🏽If someone new…
- 88. How I sold out a brand new offer with 56% waitlist conversion · 27 min · Season 1 Episode 88One of the biggest mistakes I see business owners make is creating offers they want to sell — without having a real process for listening to what people already want. They don't…
- 87. How I'm Marketing Differently on Instagram Going Into 2026 · 36 min · Season 1 Episode 87If Instagram stopped feeling fun, if your account stopped growing, or if you used to land clients from it but that has slowed drastically— this episode is your reset. In this…
- 86. "You are the niche" vs "pick a profitable niche" -which is it? · 36 min · Season 1 Episode 86“You are the niche.” “Pick a profitable niche.” These two messages get thrown around like absolute truths — but what if both are true and incomplete? In this episode, I unpack…
- 85. How to Know If Your Niche Is Too Narrow or Not Profitable · 30 min · Season 1 Episode 85Choosing or refining your niche isn’t just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued…
- 84. 4 Ways to Stop Letting Your Emotions Rule Your Sales · 21 min · Season 1 Episode 84As someone who spent my whole adult life with my emotions being invalidated, I used to be so triggered by the idea that my emotions shouldn't impact my marketing. Until I…
- 83. Three Reasons Your Business Growth in 2025 Feels Harder Than It Used To (and What to Shift) · 28 min · Season 1 Episode 83I recorded this as an Instagram Live and a podcast episode at the same time, so you’ll hear me talk to both audiences throughout — but that’s also what gives this episode its…
- 82. How Quiet Powerhouses Book Out with Authenticity w/ Betty Chan · 47 min · Season 1 Episode 82What if you weren’t afraid of being fully booked—but of what it might cost you? That was a quiet concern Betty carried—and one so many First Gen entrepreneurs know too well. As…
- 81. Webinar Replay: Make 6 to Multi 6-Figures While Posting Less with Thought Leadership Marketing · 1 h 18 min · Season 1 Episode 81If you’ve ever had a big sales season but no idea how to repeat it… If you’ve been relying on referrals that feel unpredictable… If you’ve second-guessed your pricing, or worried…
- 80: How Eunice Booked 10 Clients in 3 Months by Aligning Her Identity with a High-Ticket Need · 43 min · Season 1 Episode 80Sometimes the key to booking out is solving a more "expensive" or complex version of the problem you're already solving now, which attracts higher level clients. When Eunice…
- 79. When "booking out" isn't your goal but you want to scale your profit · 18 min · Season 1 Episode 79What if booking out isn't your goal but you still want to increase your revenue? Or what if you can't technically "book out" because you're an agency owner or service provider…
- 78. Five business behaviors that are Survival Mode in disguise (and what to do) · 32 min · Season 1 Episode 78Some of the sneakiest forms of self-sabotage don’t feel like sabotage at all. They feel like tightening up your calendar. Making a “smart pivot.” Pressing pause after a launch…
- 77. Why First Gen burnout is different—and how to work WITH it · 42 min · Season 1 Episode 77Burnout doesn't always come from overworking. Sometimes it's a delayed reaction to finally feeling safe enough to stop hyper-functioning and let a different part of you lead…
- 76: The Unglamorous Shifts That Got Me Beyond 6 Figures · 37 min · Season 1 Episode 76I didn’t grow a multi-six figure business because I changed my offers. I did it because I changed how I held my business—and myself. In this episode, I’m walking you through the…
- 75: Healing, Hormones, and Unlearning Survival Mode w/ Naihomy Jerez · 56 min · Season 1 Episode 75Many of us grew up watching our mothers and grandmothers work themselves to the point of exhaustion—never resting, never prioritizing themselves, and often becoming sick in the…
