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Ever watch a top sales rep close someone and think, “Of course he got the laydown…”? The truth is, what looks like an easy sale usually comes from a bunch of small things done right before the customer ever says yes.
In this episode, I break down 15 simple steps that help create a laydown—from your approach, energy, and tone to asking the right questions, creating relevance, recognizing buying signs, and knowing when to close. None of these things are complicated, but when you…
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