Über diesen Podcast
Join Cheryl Kees Clendenon balancing all the moving parts of a full service interior design firm in her no-nonsense and thought-provoking podcast, the Damn Good Designer.
Each episode is full of damn good truths and real talk as she shares invaluable insights on how to run and build a successful business while challenging the norms, the industry, her team and YOU. Emphasizing a business-savvy approach, Cheryl takes you on a roller coaster of discovery, considering success from a different lens, breaking free from groupthink, and encouraging you to embrace your own authentic designer self. There is not much she will not say “out loud”.
In this podcast, you'll find no room for conformity as she shatters the mold of one-size-fits-all business practices. Cheryl's fearless attitude showcases a refusal to follow the conventional wisdom, ask “why” repeatedly and reject what no longer makes sense in today’s world.
If you're seeking a dose of inspiration, a splash of unconventional wisdom, and a refreshing perspective on the entrepreneurial world, the Damn Good Designer is your go-to podcast. Tune in and let Cheryl, along with their expert guests in the fields of designers, architects, landscapers, and other creative professionals, guide you toward building a remarkable business that defies norms and sets you on a path to unparalleled success."Get ready to challenge the ordinary and embrace the extraordinary!
About the host:
Cheryl Kees Clendenon-
2021 KBB Person of the year
2022 Design Studio winner Dallas Arts Awards
2021 Changemaker Design Hounds
200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still maintains the story is- she was screaming-“why”- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap
And to this day does not give “it” a rest except when she is sleeping. Which is where you will find her only between the hours of 2am and 7:30am. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural born contrarian who talks faster than 2x speed on a podcast
She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes, lose earrings impossibly frequently, fall off of platform shoes and are unapologetically saucy. Relaxing is not in the skill set. Life begins and ends with family.
Her sacred words are: Why, Percipient, Whizbang and Profit.
But please do not say the words: Package, Blocks, Red Flag, Overwhelm or Picked. Hives break out and it gets ugly.
RESOURCES:
www.damngooddesigner.com
https://www.theinteriordesignparadigm.com/
Want to be a guest? Apply here: https://forms.clickup.com/8404193/f/80f71-613517/PFK3QDSALZ30VONMTP
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- Season 4 Ep 83: 30 Years Later - What Tom Stringer Knows Now That Designers Aren't Being Told · 1 Std. 30 Min. · Staffel 4 Folge 83Thirty years in the design business will teach you a few things. Especially when you realize some of what you believed early on was dead wrong. Cheryl sits down with renowned…
- Season 4 Ep 82: Trade Secrets & Hard Truths - Cheryl & Jamie Young talk about the state of the industry · 1 Std. 22 Min. · Staffel 4 Folge 82Some designers have vendors who will bend over backward to help them. Others can't seem to get anyone to return their calls. And there may be a very good reason for that! Cheryl…
- Season 4 Ep 81: The problem with being the one who knows everything · 30 Min. · Staffel 4 Folge 81Burnout in a design business can have very little to do with the number of hours you work. Cheryl digs into what happens when every decision, client issue, contractor problem and…
- Season 4 Ep 80: They waited too long to call the designer · 18 Min. · Staffel 4 Folge 80Your client already has a general contractor, so why do they need you? Cheryl digs into one of the biggest misconceptions about a designer’s role in a renovation and why waiting…
- Season 4 Ep 79: ASKED & ANSWERED - Should my team members get a commision? · 10 Min. · Staffel 4 Folge 79Should your designers earn a commission, bonus, or a share of the profit? In this Asked & Answered episode, Cheryl breaks down how to build an incentive plan that rewards the…
- Season 4 Ep 78: Vibe What? · 35 Min. · Staffel 4 Folge 78Cheryl has spent 25 years building systems around the way her design firm actually works. So what happens when AI suddenly gives her the ability to build the software around…
- Season 4 Ep 77: DESIGNER DRAMA - They do not know what they do not know · 13 Min. · Staffel 4 Folge 77When clients ask questions or make requests that rub you the wrong way, it doesn’t always mean they’re trying to take advantage of you. Sometimes, they simply don’t understand…
- MOST POPULAR EPISODE - S3 Ep 54: Are you afraid to define your value? · 49 Min. · Staffel 3 Folge 78Little did we know our Pricing and Salary Survey results were going to give us great nuggets of information that we could share for many future podcasts to come! One of the…
- BEST EPISODE OF SEASON 3! If you confuse them, you lose them. Period. · 55 Min. · Staffel 3 Folge 77One of our top episodes of Season 3! The confusion you accidentally create long before the proposal ever hits your clients inbox is the real reason clients hesitate. Your price…
- Season 4 Ep 76: ASKED & ANSWERED - Why “What Does It Cost?” Is the Wrong Conversation · 20 Min. · Staffel 4 Folge 76Price is one of the first questions designers hear, but it is often the wrong conversation to lead with. Cheryl explains why posting big budget numbers and focusing on…
- Season 3 Ep 75: Retail, Reality and how it helps your bottom line with Ryan Williams · 1 Std. 5 Min. · Staffel 3 Folge 75Retail is one of the most misunderstood business models in the design industry. In this episode, Cheryl sits down with designer Ryan Williams of Artisan Design Studio to talk…
- Season 3 Ep 74: DESIGNER DRAMA - Why some designers are marketing themselves into lower fees · 17 Min. · Staffel 3 Folge 74Visibility matters, but posting yourself in your bath robe is not the same thing as building authority and for designers this can backfire fast. Because design is not an impulse…
- Season 3 Ep 73: When big risks, make for bigger rewards · 1 Std. 10 Min. · Staffel 3 Folge 73Cabinetry may be one of the biggest money opportunities hiding in plain sight for interior designers, but it is not for the faint of heart. In this episode, Cheryl sits down with…
- Season 3 Ep 72: DESIGNER DRAMA - You cannot legislate good behavior · 19 Min. · Staffel 3 Folge 72Our Asked and Answered segments have done so well we also noticed a common theme scrolling through social media that needed its own segment - introducing 'Designer Drama: Is it…
- Season 3 Ep 71: Judgement is the new currency · 17 Min. · Staffel 3 Folge 71AI can generate ideas in seconds. That’s not the threat. In this episode, Cheryl gets straight to it—designers are no longer being hired for ideas but for their judgment. This…
- TOP EPISODE OF SEASON 3! Why Selling Yourself Short in K&B Cost You Big · 57 Min. · Staffel 3 Folge 71Listen to our TOP episode of Season 3! Kitchen and bath design must be treated — and priced — as the high-level specialty it is. These are not "just another room" — instead, they…
- Season 3 Ep 70: ASKED & ANSWERED - What Do I Do When Construction Bids Blow My Client’s Budget? · 49 Min. · Staffel 3 Folge 70When construction bids come back higher than expected, it can stop a project in its tracks and shake a client’s confidence fast. Cheryl and Liz discuss exactly how to handle that…
- Season 3 Ep 69: ASKED & ANSWERED - Why your pricing sounds expensive (even when it's not) · 33 Min. · Staffel 3 Folge 69Designers think their pricing problem is the number, but the real issue is how that number is positioned. In this episode, Cheryl breaks down why client pushback isn’t about…
- Season 3 Ep 68: How Education is the New Advantage with Special Guest Veronika Miller · 50 Min. · Staffel 3 Folge 68Industry events are not vacations, designers can utilize these trips to create relationships with vendors. In this episode, Cheryl speaks LIVE from KBIS and sits down with…
- Season 3 Ep 67: Are You Asking? Negotiating with Vendors · 23 Min. · Staffel 3 Folge 67If you sell product, you should be asking. In this episode, Cheryl and Liz discuss how to build vendor relationships that actually improve your margin with better pricing, extra…







