EP 157: Demystifying Super Apps, Hyper-Personalisation & the Future of Banking with Freedom Bank

In this week’s episode, Dave is joined by Vyacheslav Kim, CEO of the Freedom Super App and Managing Director at Freedom Bank, for a fascinating conversation about how super apps are reshaping banking by integrating financial services with everyday lifestyle experiences.

Vyacheslav shares the story behind building the Freedom Super App, which started with the acquisition of a small bank with just 40,000 customers and evolved into a platform designed to serve millions of users across Kazakhstan. Rather than creating a traditional banking app, the team set out to build a unified ecosystem that…