DecaMillionaire Decoded
by Justin Goodbread
Latest episode
Why Charging More Helps You Close More Premium Clients
Why Charging More Helps You Close More Premium Clients
About this podcast
DecaMillionaire Decoded is hosted by Justin Goodbread. Each episode brings you people who have built a business, scaled it, and exited it, plus the coaches who help owners do that work. The goal is a business worth $10 million or more in enterprise value. This is real life from the trenches, not theory.
New episodes Monday and Thursday.
Apply to be a guest: https://www.decamillionairedecoded.com/
Work with Justin: https://relentlessvaluecoaching.com/
Educational only. Get advice for your own situation.
Episodes
The newest 50 of 683 episodes
- Why Charging More Helps You Close More Premium Clients · 33 minOwners who undercharge lose more than margin: they lose belief, and premium clients notice. Justin Goodbread explains the Pricing Vortex, drawing on his early landscaping days…
- Keep the Next Generation as Clients: Why Heirs Leave · 24 minOwners who serve families: the next generation often walks the day they inherit, unless you plan for them. Justin Goodbread tells the story of a client he calls Mark and a…
- 90-Day Marketing Plan to Attract Premium Clients: BLUEPRINT · 1 h 1 minOwners trying to grow from $1 million to $3 million: one newsletter or seminar will not close a $200 million gap. Justin Goodbread lays out BLUEPRINT, a 90-day plan of nine…
- Grow From $1M to $3M: Why Hard Work Stops Working · 15 minOwners past $1 million who feel imprisoned by the business: hard work stalls between $1 million and $3 million. After speaking to more than 1,000 financial advisors in four…
- Close the Execution Gap in Your Business, with Renee Russo · 41 minOwners whose name sits in every key seat: close the gap between what you plan and what gets done. Justin Goodbread sits down with Renee Russo, CEPA, EPI's 2026 Exit Planner of…
- How to Make More Money as a Business Owner: The 3-9-27 Plan · 24 minOwners under $1 million asking how to make more money: you may have gotten comfortable long before you got rich. Justin Goodbread explains the sandcastle effect and three zones…
- 3 Business Models That Build Enterprise Value: Pick Yours · 31 minOwners unsure what they are building: the model you choose decides income, calendar freedom, and enterprise value. Justin Goodbread breaks down three models: lifestyle…
- From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyer · 44 minOwners who think they need more capital to start: hear how a $500 launch became a multi-million dollar exit. Justin Goodbread sits down with Mitch Skyer, who co-founded a…
- Business Growth Traps: The Enemies That Stop a $10M Business · 28 minOwners trying to build a business worth real money: certain enemies show up on the way, and you can name them. Justin Goodbread uses a coal mine story and a Psalm 23 frame to…
- Discovery Meetings That Close Themselves: The DEPTH Framework · 28 minOwners who rely on charisma to close referrals: a discovery process run before the meeting can do most of the selling. Justin Goodbread walks through DEPTH: Diagnose, Expose…
- How to Overcome Fear of Failure: The 4 Cs Framework · 48 minOwners held back by fear, control, or scarcity: a four-step tool rewires your response the next time fear shows up. Justin Goodbread introduces his 4 Cs framework: Catch…
- Build a Personal Brand That Attracts Clients · 28 minOwners hiding behind credentials: a personal brand built on your own story drives distinction and client attraction. Justin Goodbread walks through the core architecture of a…
- Fail Fast to Grow Faster: The Top 1% Secret and Currency Stack · 28 minOwners protecting a perfect record: the top 1% accept low win ratios and high output, and grow faster for it. Justin Goodbread reveals the secret behind top performers and lays…
- Guard Your Thoughts: Mindset and Biblical Prosperity · 30 minOwners who struggle to prosper: undisciplined thinking pulls toward lack, and a thought-life audit can start today. In Midas Touch Part 8, Justin Goodbread draws on scripture to…
- The Best Client Attraction Tool: YouTube and the Trust Pyramid · 37 minOwners relying on quick LinkedIn posts: long-form video keeps dream clients watching until they are ready to buy. Justin Goodbread introduces the Trust Pyramid, Known, Trusted…
- Go Pro: The Decision That Doubles Your Business Value · 44 minOwners stuck in amateur habits: one decision to go pro can double enterprise value in 18 to 36 months. Drawing on pivotal advice from industry legend Ric Edelman, Justin…
- Get Clients From YouTube Without Going Viral · 28 minOwners who see YouTube as stressful: a few hours a week can turn casual viewers into ideal clients. Justin Goodbread walks through his step-by-step framework for turning viewers…
- YouTube Strategy for Service Businesses: Skip Viral, Reach Buyers · 32 minOwners worried about low view counts: the right small audience can be worth far more than a viral one. Justin Goodbread breaks down the YouTube Academy approach, drawing on…
- Get Out of Admin Work With the Leverage Grid · 23 minOwners spending 70% of the week on non-revenue work: win back five to seven hours with two simple tools. Justin Goodbread introduces the Leverage Grid and the One-Touch Protocol…
- Hire to Your Gaps: DISC and the 8 Core Areas of Business · 29 minOwners under $3 million doing low-value admin: map your work to DISC and hand off the seats you should not sit in. Justin Goodbread introduces a framework that maps the eight…
- From $2,400 a Month to a $2M Run Rate, with Kyle Kuyat & Jacob Gardner · 56 minOwners stuck in the doldrums: hear how a hard reset turned $2,400 a month into an estimated $2 million run rate. Justin Goodbread sits down with Kyle Kuyat and Jacob Gardner of…
- Momentum Over Accountability: Why Check-Ins Keep You Stuck · 18 minOwners with an accountability partner who still feel stuck: momentum, not check-ins, is what moves a business. Justin Goodbread argues that traditional accountability keeps…
- 3 Habit Traps That Destroy a Christian Business Owner's Growth · 24 minChristian owners doing everything right and still stuck: three habits can block blessing on the business. In Midas Touch Part 7, Justin Goodbread names three habit traps from…
- Delegate Your Way to Freedom: Stop Being the Bottleneck · 27 minOwners who built a practice and then a prison: you are the bottleneck, and delegation is the way out. Justin Goodbread explains how sitting at the center of scheduling, email…
- Presell Clients Before the First Sales Meeting · 28 minIf you count on the meeting itself to win the client, you have already lost: the sale happens before they arrive. Justin Goodbread explains the secret element of a presold client…
- Consistent Marketing Beats Perfect Marketing: $106M in New Assets · 32 minOwners waiting until their marketing is polished: consistency, not perfection, drove $106 million in new assets in one year. Justin Goodbread breaks down the marketing framework…
- Larry Hagner: Success Without Losing Your Family · 53 minOwners who use work as a reason to be absent at home: hear one founder's mirror moment and what he changed. Justin Goodbread welcomes Larry Hagner, founder of The Dad Edge, for a…
- Stop Relying on Referrals: Build a Hyper-Targeted Practice · 17 minOwners whose growth plan is waiting for the next referral: hope is not a system, and five steps can replace it. Justin Goodbread uses a fishing story from the Tennessee River to…
- Why Your Business Is Stuck Under $1 Million: 5 Industry Lies · 24 minAdvisors and service owners working harder without crossing $1 million: five beliefs the industry taught you may be the cause. Justin Goodbread names five lies, starting with a…
- Generosity in Business: How Stinginess Leads to Poverty · 23 minChristian owners who give sporadically at year-end: build generosity into how the company operates. In Midas Touch Part 6, Justin Goodbread contrasts stinginess and generosity…
- Define Your Ideal Client Avatar: The 97-Page Advantage · 40 minIf your ideal client description could fit half the country, here is what real specificity looks like. Justin Goodbread explains the 97-Page Advantage: a practice designed…
- Standard Operating Procedures: 9 Elements to Hand Over the Keys · 18 minOwners who cannot step back because every process lives in their head: nine elements turn know-how into a system. Justin Goodbread walks through his nine-element framework, from…
- Matthew "Whiz" Buckley: Top Gun Leadership for Business Owners · 55 minOwners who want a higher standard for focus and excellence: learn what the cockpit teaches about leading a company. Justin Goodbread sits down with Matthew "Whiz" Buckley, a…
- Stop Chasing Clients: Get Prospects to Line Up at Your Door · 43 minOwners tired of chasing prospects: stand out in a crowded market so clients come to you. Justin Goodbread takes on the boring advisor problem and commission breath, and how to…
- When Selling Your Business Fails: Buying It Back, with Jodi Scott · 55 minOwners weighing a sale for stock in a bigger company: hear what happens when the buyer collapses. Jodi Scott, founder of Green Goo, built a plant-based first-aid brand with her…
- Business Valuation Math: 100 Clients to $10 Million · 26 minOwners chasing volume: a $10 million valuation is possible with 100 ideal clients and extreme focus. Justin Goodbread runs the math behind a $10 million valuation built on 100…
- Work Ethic for Christian Business Owners: Excellence Over Good Enough · 21 minChristian owners who value hard work and still see chaos: audit your systems for sloppiness and good enough. In Midas Touch Part 5, Justin Goodbread brings a direct message about…
- Let Your Team Lead: I Interviewed One of My Employees · 41 minOwners about to hand over the keys: hear the employee's side of a founder learning to let go. Justin Goodbread and his longtime colleague Raquel talk through moving from…
- Scaling a Business Without Failing at Home, with Jesse Carstairs · 28 minOwners convinced the family will understand later: business success without success at home is not possible. Justin Goodbread welcomes Jesse Carstairs of The Jesse Carstairs Show…
- What Do You Want? Design a Business That Gives Life Back · 21 minOwners whose success feels like more money and more stress: start with the question in the title. Justin Goodbread notes that 90% of advisors fail within three years and 80% of…
- Richard Wilson: How Centimillionaires Think About Wealth · 27 minOwners aiming for eight figures: borrow the mindset of people at the $100 million level and above. Justin Goodbread interviews Richard Wilson, founder of the Family Office Club…
- Convert Clients Without You in Every Sales Meeting · 32 minIf every new client still needs a meeting with you to say yes, here is how to build a path that does part of that work. Justin Goodbread outlines a framework for building a…
- Raise Prices Without Losing Customers: A Lesson Retested in 2026 · 35 minOwners afraid a price increase will drive clients away: Justin's own fee raise cost far less than he feared. Using the DeLorean from Back to the Future, Justin Goodbread revisits…
- Cash Flow Problems Are Spiritual: The Firstfruits Framework · 18 minChristian owners fixing cash flow with tactics alone: thin margins may point to a spiritual root, not a pricing problem. In Midas Touch Part 4, Justin Goodbread presents the…
- Fix Your Fee Structure: Pricing Mistakes That Break Growing Firms · 34 minOwners using a fee model they inherited: a misaligned fee structure leaves tens of thousands on the table. Justin Goodbread explains why fees are part of your firm's trusses, and…
- Scale a Practice When You Are the Bottleneck: The Epicenter Problem · 24 minOwners stuck between $1 million and $3 million: if you drive every process, you are the ceiling. Justin Goodbread names the epicenter problem and shares the personal secret…
- Take a Real Vacation Without Checking Email: Fix the Inbox · 29 minOwners who spend hours sorting email: the inbox is stealing time from vision, scaling, and your family. Justin Goodbread takes on the email trap and challenges advisors and…
- Startup to Eight-Figure Valuation in 49 Months: The Framework · 49 minOwners who want an eight-figure asset, not just a busy practice: here is the 49-month path from startup to valuation. Justin Goodbread breaks down the 49-Month Framework he used…
- Use AI to Improve Website Conversion: The Website Grader · 29 minOwners whose website still depends on them to close: AI-optimized systems now convert prospects without you. Justin Goodbread introduces the Website Grader and explains why…
- Integrity and Business Growth: Keep Your Word, Keep Your Blessing · 26 minChristian owners facing scarcity or stagnation: growth is tied to integrity, starting with keeping your word. In Midas Touch Part 3, Justin Goodbread talks about radical…
