DecaMillionaire Decoded
by Justin Goodbread
Latest episode
Why Charging More Helps You Close More Premium Clients
Why Charging More Helps You Close More Premium Clients
About this podcast
DecaMillionaire Decoded is hosted by Justin Goodbread. Each episode brings you people who have built a business, scaled it, and exited it, plus the coaches who help owners do that work. The goal is a business worth $10 million or more in enterprise value. This is real life from the trenches, not theory.
New episodes Monday and Thursday.
Apply to be a guest: https://www.decamillionairedecoded.com/
Work with Justin: https://relentlessvaluecoaching.com/
Educational only. Get advice for your own situation.
Episodes
The newest 20 of 683 episodes
- Why Charging More Helps You Close More Premium Clients · 33 minOwners who undercharge lose more than margin: they lose belief, and premium clients notice. Justin Goodbread explains the Pricing Vortex, drawing on his early landscaping days…
- Keep the Next Generation as Clients: Why Heirs Leave · 24 minOwners who serve families: the next generation often walks the day they inherit, unless you plan for them. Justin Goodbread tells the story of a client he calls Mark and a…
- 90-Day Marketing Plan to Attract Premium Clients: BLUEPRINT · 1 h 1 minOwners trying to grow from $1 million to $3 million: one newsletter or seminar will not close a $200 million gap. Justin Goodbread lays out BLUEPRINT, a 90-day plan of nine…
- Grow From $1M to $3M: Why Hard Work Stops Working · 15 minOwners past $1 million who feel imprisoned by the business: hard work stalls between $1 million and $3 million. After speaking to more than 1,000 financial advisors in four…
- Close the Execution Gap in Your Business, with Renee Russo · 41 minOwners whose name sits in every key seat: close the gap between what you plan and what gets done. Justin Goodbread sits down with Renee Russo, CEPA, EPI's 2026 Exit Planner of…
- How to Make More Money as a Business Owner: The 3-9-27 Plan · 24 minOwners under $1 million asking how to make more money: you may have gotten comfortable long before you got rich. Justin Goodbread explains the sandcastle effect and three zones…
- 3 Business Models That Build Enterprise Value: Pick Yours · 31 minOwners unsure what they are building: the model you choose decides income, calendar freedom, and enterprise value. Justin Goodbread breaks down three models: lifestyle…
- From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyer · 44 minOwners who think they need more capital to start: hear how a $500 launch became a multi-million dollar exit. Justin Goodbread sits down with Mitch Skyer, who co-founded a…
- Business Growth Traps: The Enemies That Stop a $10M Business · 28 minOwners trying to build a business worth real money: certain enemies show up on the way, and you can name them. Justin Goodbread uses a coal mine story and a Psalm 23 frame to…
- Discovery Meetings That Close Themselves: The DEPTH Framework · 28 minOwners who rely on charisma to close referrals: a discovery process run before the meeting can do most of the selling. Justin Goodbread walks through DEPTH: Diagnose, Expose…
- How to Overcome Fear of Failure: The 4 Cs Framework · 48 minOwners held back by fear, control, or scarcity: a four-step tool rewires your response the next time fear shows up. Justin Goodbread introduces his 4 Cs framework: Catch…
- Build a Personal Brand That Attracts Clients · 28 minOwners hiding behind credentials: a personal brand built on your own story drives distinction and client attraction. Justin Goodbread walks through the core architecture of a…
- Fail Fast to Grow Faster: The Top 1% Secret and Currency Stack · 28 minOwners protecting a perfect record: the top 1% accept low win ratios and high output, and grow faster for it. Justin Goodbread reveals the secret behind top performers and lays…
- Guard Your Thoughts: Mindset and Biblical Prosperity · 30 minOwners who struggle to prosper: undisciplined thinking pulls toward lack, and a thought-life audit can start today. In Midas Touch Part 8, Justin Goodbread draws on scripture to…
- The Best Client Attraction Tool: YouTube and the Trust Pyramid · 37 minOwners relying on quick LinkedIn posts: long-form video keeps dream clients watching until they are ready to buy. Justin Goodbread introduces the Trust Pyramid, Known, Trusted…
- Go Pro: The Decision That Doubles Your Business Value · 44 minOwners stuck in amateur habits: one decision to go pro can double enterprise value in 18 to 36 months. Drawing on pivotal advice from industry legend Ric Edelman, Justin…
- Get Clients From YouTube Without Going Viral · 28 minOwners who see YouTube as stressful: a few hours a week can turn casual viewers into ideal clients. Justin Goodbread walks through his step-by-step framework for turning viewers…
- YouTube Strategy for Service Businesses: Skip Viral, Reach Buyers · 32 minOwners worried about low view counts: the right small audience can be worth far more than a viral one. Justin Goodbread breaks down the YouTube Academy approach, drawing on…
- Get Out of Admin Work With the Leverage Grid · 23 minOwners spending 70% of the week on non-revenue work: win back five to seven hours with two simple tools. Justin Goodbread introduces the Leverage Grid and the One-Touch Protocol…
- Hire to Your Gaps: DISC and the 8 Core Areas of Business · 29 minOwners under $3 million doing low-value admin: map your work to DISC and hand off the seats you should not sit in. Justin Goodbread introduces a framework that maps the eight…
