Decoding AI for Marketing
by Greg Stuart, Rex Briggs
Latest episode
Can AI Finally Fix Advertising’s “Frankenstack”?
Can AI Finally Fix Advertising’s “Frankenstack”?
About this podcast
Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.
Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.
DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.
Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
Episodes
The newest 20 of 59 episodes
- Can AI Finally Fix Advertising’s “Frankenstack”? · 33 min · Episode 57Advertising execution is still surprisingly manual. Marketers and agencies juggle fragmented platforms, disconnected data, and countless hands-on tasks. When those systems are…
- The Next Renaissance: Why AI Is Infrastructure, Not an App · 35 min · Episode 56Is AI really the story of our time—or is humanity? In this special conversation at the MMA’s CMO & CEO Summit, former OpenAI Head of Go-to-Market Zack Kass joins host Greg…
- Is Share of Prompt the New Share of Voice? · 36 min · Episode 55Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system —…
- AI is a Marketing Channel. Build Strategy Accordingly. · 35 min · Episode 54Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to…
- AI is Rewriting Discovery. Are You Ready? · 47 min · Episode 53Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and beyond…
- Agentic AI Is Reinventing Marketing Personalization · 41 min · Episode 52Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, design…
- Pushing the Boundaries of Creativity with AI · 42 min · Episode 51Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative…
- GEO, Productivity, and the Rapid Pace of Marketing Tool Change · 37 min · Episode 50Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around…
- Your AI Strategy Is Only as Good as Your Data Layer · 40 min · Episode 49Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality —…
- Why Rule-Based Marketing Is Breaking · 40 min · Episode 48Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of…
- The Next Evolution of AI, Search, and Advertising · 37 min · Episode 47Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech…
- AI Hype Vs. Reality at CES 2026 · 56 min · Episode 46Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is…
- The Truth About AI Chatbots in Marketing (and How It Can Be Fixed) · 38 min · Episode 45Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it…
- SEO Has Been Upended. Here’s What the Future Could Look Like · 41 min · Episode 44Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means…
- Scaling Up Your Agentic AI Marketing Team · 43 min · Episode 43Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI…
- The Growth of Commerce Media (and What AI’s Got to Do With It) · 51 min · Episode 42Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes…
- Adobe AI and Keeping Your Brand Safe · 37 min · Episode 41Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She…
- Have You Automated Enough? · 44 min · Episode 40Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intelligence into…
- Entering the Age of Supermarketers · 44 min · Episode 39Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different…
- How AI Aids Your Go-To-Market Strategy · 43 min · Episode 38Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in…
