Decoding Story-Based Marketing Podcast
Decoded Strategies
En yeni bölüm
Decoding Product Market Fit - What Does it Actually Mean and Why…
Decoding Product Market Fit - What Does it Actually Mean and Why…
Bu podcast hakkında
Too many brands fail to reach their marketing potential, but that doesn't have to be your story! Join story-based marketing experts Annie and Kristin as they unpack clear and helpful strategies to build killer messaging that will help you reach your marketing goals.
https://decodedstrategies.com/
Bölümler
- Decoding Product Market Fit - What Does it Actually Mean and Why It’s Important to all Go-To-Market Leaders · 24 dk · Sezon 2 Bölüm 3In today's episode, we explore the essential concept of Product Market Fit (PMF) and its vital role in driving business growth. We will clarify what PMF is, what it isn’t, and…
- How To Be a Good Communicator and Storyteller Within Your Company · 23 dk · Sezon 2 Bölüm 4In today’s episode, we’re talking about the importance of internal communication and how it helps businesses grow. We discuss why good teamwork and storytelling are important and…
- How To Balance Using Your Judgment and Intuition While Focusing on Measurement and Process · 22 dk · Sezon 2 Bölüm 3In today’s episode, Kristin, Annie, and Ben dive into the intricate relationship between data, product roadmaps, and marketing plans. We cover the pitfalls of excessive…
- Here’s How Tech Companies Are Getting Storytelling Wrong · 23 dk · Sezon 2 Bölüm 2In today's episode, we dive into the most effective ways to incorporate storytelling into marketing, highlighting some common pitfalls that tech companies often encounter. If…
- JTBD + StoryBrand: What Marketing And Product Leaders Can Learn From These Powerful Frameworks · 20 dk · Sezon 2 Bölüm 1Welcome to Season 2 of The Decoding Story-Based Marketing Podcast! We’re excited to have Ben Handzo, Principal at Setpiece Product Consulting, join us this season as we bring you…
- #15 - MSP's · 22 dk · Sezon 1 Bölüm 15In today's episode we discuss the unique challenges and opportunities presented to MSP's when it comes to marketing and messaging.
- #14 - Messaging lessons from Pastor's Kids · 27 dk · Sezon 1 Bölüm 11In today's episode we discuss how being raised as Pastor's Kids uniquely equipped Kristin and Bo to help others find clarity in their messaging.
- # 13 - Messaging for Enterprise Companies · 24 dk · Sezon 1 Bölüm 13In today's episode we discuss the unique approach Enterprise Companies need to take when it comes to crafting messaging.
- #12 - Special Guest Ben Handzo · 30 dk · Sezon 1 Bölüm 12In today's episode we are joined by Product Manager Ben Handzo. Ben discusses the similarities and alignment between product management and marketing.
- #11 - Summer Blockbusters! (And what we can learn about messaging from them!) · 25 dk · Sezon 1 Bölüm 11Do you remember the thrill of the summer blockbuster? Lining up with your friends to get tickets and the excitement in the theater as the movie began? What a time! In today's…
- #10 - Ideal Customer Profiles: Know who you are selling to! · 25 dk · Sezon 1 Bölüm 10Do you know your target audience? Have you worked through your Ideal Customer Profile? If not, you are missing out on a huge opportunity to be relevant and meaningful in your…
- #9 - How to utilize Social Selling · 23 dk · Sezon 1 Bölüm 11What are the differences between social media and social selling? Are there ways to utilize and maximize your social network for business growth? In today's episode Annie…
- #8 - How sports can help us tell better stories in our marketing · 30 dk · Sezon 1 Bölüm 8Why do we love sports and why do we keep coming back to them time and time again? What is it about the stories that sports tell us that we find so compelling and why have sports…
- #7 - What our favorite villains can teach us about messaging · 29 dk · Sezon 1 Bölüm 10Let's be honest - we all find a great villain compelling. But why? What is it about the bad guy in a story that tends to draw us in? And what can we learn from the villain in a…
- #6 - Where To Begin · 21 dk · Sezon 1 Bölüm 6It's a new year and it's time to get our messaging and marketing organized! But where do we begin? What's our first step in creating a dynamic, cohesive messaging and marketing…
- #5 - Messaging Pitfalls And How To Avoid Them · 25 dk · Sezon 1 Bölüm 5You have a great product but people are just not responding the way you want them to. Why won't they click/order/buy/subscribe? It might have to do with your messaging. In…
- #4 - A Hero's Journey · 32 dk · Sezon 1 Bölüm 4Who are your favorite heroes? What journey did they go on? Who was their guide to help them along the way? Every (good) story has some basic elements, including the story we tell…
- #3 - Surviving Uncertain Times With A Strong Messaging Strategy · 24 dk · Sezon 1 Bölüm 3How can an effective messaging strategy help your brand navigate uncertain times? How do you know if it's time to innovate or stick to the basics? Into today's episode, Annie…
- #2 - Why Empathy Is Essential In Marketing · 23 dk · Sezon 1 Bölüm 2Why do so many brands struggle to communicate empathy to their target audience? Why is empathy important in marketing, and what do you do if you aren't a naturally empathetic…
- #1 - Why Clear Messaging Is Essential For Effective Marketing · 26 dk · Sezon 1 Bölüm 1Too many brands fail to consider the power of clear messaging when it comes to their marketing efforts. What is messaging? Why is it essential for effective marketing? How does a…
