How to move from pricing theory to a practical, profitable platform? | Arian Oosthoek | Devico Breakfast Bar #113

In this episode of Devico Breakfast Bar Podcast, Oleg Sadikov, the co-founder and CEO at Devico & DeviQA, sits down with Arian Oosthoek, co-founder at Simpson, to explore how AI can transform pricing strategy for mid-market companies.
He shares how Simpson grew from an academic project into a scalable SaaS platform built for flexibility, control, and practical implementation.
Arian reflects on early market resistance, the rise of AI-driven demand, and the technical decisions that helped Simpson scale across industries.
Episode highlights:

• What companies get wrong when implementing pricing…