Digital Hive Podcast
by Honey Pot Digital
Latest episode
When Niching Works: Marketing a niched business
When Niching Works: Marketing a niched business
About this podcast
Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you assess your approach to marketing, and what might work better for you, without just adding 100 new tasks to your to do list.
In each episode, Emma breaks down a marketing mindset shift, or interviews someone about their experience, either as a business owner or as an expert in their marketing niche. Hosted by Emma Peacock, Marketing Strategist & Coach at Honey Pot Digital.
Episodes
The newest 20 of 101 episodes
- When Niching Works: Marketing a niched business · 13 min · Season 4 Episode 22In the episode, I explore the pivotal question of whether to niche or not and it's impact on digital marketing. I dive into the importance of defining a niche, the benefits and…
- Strategic Sales Prep for Black Friday: 14 Decisions for Small Businesses · 50 min · Season 4 Episode 21In this episode, I’m breaking down the decisions that matter for small business owners and marketers when they’re planning to run a sale in their business. Whether they’re in…
- Calm Collaboration and Connection with Rachel Posner · 36 min · Season 4 Episode 20Every marketing tactic isn’t for everyone but there is an element of neuroscience to why we often feel friction. When we move outside our window of tolerance, things feel a bit…
- Captivating Stories To Transform Your Emails with Joanne Homestead · 58 min · Season 4 Episode 19In this episode, I chat with Joanne Homestead about copywriting and the stories we can tell in our businesses. She shares some great insights into what we can tell stories about…
- Curating Impactful Customer Journeys for Brand Loyalty · 20 min · Season 4 Episode 18In this episode, host Emma dives deep into the art of customer experience orchestration and marketing. Emma outlines how every detail, from customer engagement to brand promises…
- Navigate Change With Confidence with Joan Russell · 46 min · Season 4 Episode 17On today's episode, I chat with Joan Russell about change, and how we can embrace it, take steps and ride the wave as it all comes at us. Joan is the founder of The Leap Lounge…
- Elevating Your Offer Through Web Design with Paige Aileen Design · 45 min · Season 4 Episode 16In this episode, I’m chatting with Paige, a designer of brand identities and websites for course creators and entrepreneurs about how to elevate your offer on your website to…
- Embodying Your Brand Visually with Megan Kranzler of Olive Ridley Studios · 48 min · Season 4 Episode 15This week, Megan and I chat about the brand design process, how she nails down the right identity for the brand, and a few ways that business owners can best approach this…
- Reviewing your Verbal Brand Identity with Jillian Bright · 48 min · Season 4 Episode 14My guest today, Jillian Bright is an author, copywriter, messaging strategist, and fractional CMO who helps authors, creatives, and values-driven businesses refine their…
- Art vs Commerce with Author Cleo Childs · 55 min · Season 4 Episode 13In this episode, I chat with Cleo about her work creating a spoken word album and memoir. We discuss art, the marketing of art, feedback and authenticity. There are lots of…
- Making Authentic Video For Your Business with Andrea Stenberg · 48 min · Season 4 Episode 12On this episode I’m chatting with Andrea Stenberg all about video in marketing and how to keep it authentic to the brand. As a video marketing strategist, Andrea shows coaches…
- Building a marketing roadmap that improves your customer's journey · 14 min · Season 4 Episode 11The customer journey is the experience they go through from identifying a problem they want to solve, searching for your type of offer, choosing a company or product, and all the…
- Pricing & Promotions: The options are endless · 11 min · Season 4 Episode 10In this episode I dive further into one of the things that impacts our revenue so much: pricing. I delve further into using marketing to better understand the reaction to your…
- Before You Blame Marketing: Identifying problems and their solutions · 11 min · Season 4 Episode 9Marketing can’t cover up the consequences of every business decision, even though many businesses act like it can. In this episode, I break down how to spot when a deeper issue…
- The Post-Burnout Pause: Creating more ease in your marketing · 16 min · Season 4 Episode 8It's been a while, so I wanted to check in and share about what's been going on and how I'm making things easier on myself after burnout before we leap back into the content I…
- Money Mindset in Business & Marketing with Rachelle Siebke · 1 h 0 min · Season 4 Episode 7Rachelle Siebke is a money coach, working with life coaches who want to be smart with their money. She’s on a mission to create, build up and support 1,000 well-resourced women…
- Improving the Everyday with Lea Durante · 1 h 0 min · Season 4 Episode 6Lea Durante, is a Family Nurse Practitioner turned Integrative Health Coach. She wields quick, science-based techniques for potent mental and physical transformations. Lea…
- Four Routes for Profit Growth · 12 min · Season 4 Episode 5We’re always wanting to structure our marketing in such a way that it makes business more profitable, rather than just adding to the expense column. Profit often improves by…
- Curiosity in Content with Emily Aborn · 53 min · Season 4 Episode 4Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s had experience running brick-and-mortar as well as…
- Understanding Self-Respect with Dr Katherine Iscoe · 52 min · Season 4 Episode 3Dr Katherine Iscoe is a keynote speaker, author, board member, former CEO of a dual-listed public company, academic mentor and summa cum laude graduate with multiple scholarships…
