Digital Marketing for Contractors
autor: FatCat Strategies
Nejnovější epizoda
GUEST EP - FatCat + Viaskai
GUEST EP - FatCat + Viaskai
O tomto podcastu
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Epizody
Nejnovějších 20 z 107 epizod
- GUEST EP - FatCat + Viaskai · 43 min · Řada 4Send us Fan Mail What if roofing contractors could find potential customers before they even start searching for a roofer? In this episode of Digital Marketing for Contractors…
- Agency Horror Stories Pt.2: Spooky Agency Stories · 25 min · Řada 4 Epizoda 18Send us Fan Mail In this Halloween-themed episode of Digital Marketing for Contractors, hosts Meredith Medlin and Caitlyn Noble of FatCat Strategies share five marketing agency…
- How Reviews Impact Revenue More Than Rankings · 30 min · Řada 4 Epizoda 17Send us Fan Mail How Reviews Impact Revenue More Than Rankings Your search ranking gets you seen, but reviews decide whether homeowners book and sign. In this episode of Digital…
- How to Tell if Your Marketing Agency Is Actually Performing · 24 min · Řada 4 Epizoda 16Send us Fan Mail Ask a home improvement contractor about their close rate, their set rate, or their cancel prior to issue percentage, and most can answer without opening a…
- The Biggest PPC Mistakes Costing Contractors Thousands · 31 min · Řada 4 Epizoda 15Send us Fan Mail Most contractors who run Google Ads open a report every month. The report shows impressions, clicks, cost per click and leads, and it usually looks fine…
- The Three Clocks Every Lead Is Racing Against, with Olly Whittle of Aivi · 32 min · Řada 4Send us Fan Mail Is your lead quality really the problem, or is it your follow-up? In this episode, Caitlyn Noble and Meredith Medlin sit down with Olly Whittle, co-founder and…
- GUEST EP - FatCat+ClientServe · 46 min · Řada 4Send us Fan Mail What happens to your leads after the phone rings, the form gets submitted, or someone sends a message on social media? In this special episode of Digital…
- Google Ads vs Local Services Ads: Where Contractors Should Spend · 27 min · Řada 4 Epizoda 14Send us Fan Mail Google Ads or Local Services Ads: which one deserves more of your marketing budget? With Google moving Local Services Ads into the Google Ads platform, the two…
- Turning Old Leads Into New Projects · 25 min · Řada 4 Epizoda 13Send us Fan Mail Most contractors are sitting on thousands of old leads that never became a job, and most of them have no idea how many. In this episode, Meredith Medlin and…
- Retargeting Ads: The Hidden Revenue Contractors Ignore · 26 min · Řada 4 Epizoda 12Send us Fan Mail In this episode of Digital Marketing for Contractors, hosts Caitlyn Noble and Meredith Medlin reframe ad retargeting from a "creepy shoe-following" gimmick into…
- How Smart Contractors Fill Their Pipeline Before the Slow Season · 20 min · Řada 4 Epizoda 11Send us Fan Mail Most replacement contractors think the slow season gets decided during the slow season. January arrives, the phone goes quiet, and the panic starts. On a recent…
- Why Most Contractors Plateau (And How to Break Through It) · 19 min · Řada 4 Epizoda 10Send us Fan Mail Caitlyn and Meredith diagnose the revenue plateau: the contractor who adds a truck, two people, and more spend, and finishes the year at the same $4 million…
- Scaling Past $1M: What Marketing Systems Contractors Need · 24 min · Řada 4 Epizoda 9Send us Fan Mail Every replacement contractor who has crossed a million dollars in revenue earned that number the hard way, usually through years of long days, personal…
- Webinar Recap -From First Click to Paid Invoice: Closing the Attribution Loop for Home Improvement Contractor · 45 min · Řada 4 Epizoda 8Send us Fan Mail Caitlyn Noble and Meredith Medlin share the audio from a live webinar Caitlyn ran with Robin Day of WhatConverts and Tyson Dudley of JobNimbus, all about closed…
- No Brand, No Problem: Building From Zero Without Wasting Time or Money · 22 min · Řada 4 Epizoda 7Send us Fan Mail You do not need a perfect logo to grow. You need a clear message, and clarity is fast and cheap where perfect is slow and expensive. In this episode, Caitlyn…
- Why Contractors Lose 30–50% of Their Leads (Without Realizing It) · 21 min · Řada 4 Epizoda 6Send us Fan Mail Somewhere between 30 and 50% of the leads a typical replacement contractor pays for never turn into a real opportunity — and it's usually not because the leads…
- Brand Audit Live: Fixing Real Businesses in Real Time · 24 min · Řada 4 Epizoda 5Send us Fan Mail Most replacement contractors already have a brand. They have a logo, a truck wrap, and a website that looks reasonably professional. What most of them do not…
- The 5-Minute Rule: Why Speed to Lead Determines Who Wins the Job · 27 min · Řada 4 Epizoda 4Send us Fan Mail Hosts Caitlyn Noble and Meredith Medlin tackle the least flashy and highest-leverage change a replacement contractor can make: how fast you respond to a lead…
- Reviews, Photos, and Posts: What Actually Moves the Needle in Local Search · 34 min · Řada 4 Epizoda 3Send us Fan Mail Everyone tells you to "get more reviews" and "post more photos," but that advice is too vague to act on. In this episode, Meredith and Caitlyn go a layer deeper…
- Why Your Google Business Profile Isn’t Generating Calls · 26 min · Řada 4 Epizoda 2Send us Fan Mail Your Google Business Profile is probably the highest ROI digital channel you have, and it is free, so why isn't it generating calls? In this episode, Meredith…
