Dishing Up Digital with Ellen Mackenzie
by Ellen Mackenzie
Latest episode
How to Build a Premium Brand (and Charge Higher Prices)
How to Build a Premium Brand (and Charge Higher Prices)
About this podcast
Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good.
Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves.
Whether you're a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic marketing that converts.
Episodes
The newest 20 of 221 episodes
- How to Build a Premium Brand (and Charge Higher Prices) · 19 minPremium branding isn’t about expensive shoots or ultra-curated feeds. If you’re a service provider or business owner ready to raise your prices, attract high-ticket clients, or…
- Instagram Trial Reels: How to Actually Use Them in 2026 · 22 minIt's time to talk trial reels strategy. How to actually boost your reach and grow your following on Instagram using this new feature. In this video, I'm breaking down the common…
- Is Being an Influencer Still Worth It in 2026? · 22 minToday we're unpacking the big question: is the influencer industry dying? Social media has been flooded with creators returning to 9-5 jobs as well as chatter that influencer…
- the "boring" strategy to book more clients (without a huge following) · 22 minI'm breaking down the four things that actually turn Instagram content into client inquiries, using real examples from my social media managers who are scaling their business…
- Claude ran my business for 3 months... and I made $100k · 34 minI made six figures in a single quarter for the first time ever — $100K in three months — and I re-recorded the intro to this video about ten times because my brain still can't…
- Claude Skills Tutorial: The Only 5 You Need (+ Free Skill) · 20 minMost Claude skills are a complete waste of your time — so in this Claude skills tutorial, I'm breaking down the only 5 you actually need to run the marketing side of your…
- Your Instagram Content Is Boring (Here's The 3-Step Fix) · 25 minThe reason your Instagram Reels are sounding flat isn't your hook — it's the storytelling layer right after it. In this video I'm walking through the exact 5-technique…
- 5 Hard Truths About Becoming a Social Media Manager · 19 min5 things I wish someone had told me before I became a social media manager — the stuff nobody talks about because it's easier to sell the dream than prepare you for the reality…
- Why Instagram Engagement Is Dead (And My New Strategy) · 26 minInstagram engagement just hit record lows... and as a creator and business owner, I'm feeling it. So I'm walking you through the 3 things I'm actively changing about my Instagram…
- How to Set Up Claude Cowork (99% Better Than Other Freelancers) · 21 minIf you're using Claude like a search engine, you're using maybe 5% of what it can actually do. In this video, I'm showing you the exact way I set up Claude Cowork to run my…
- making $100k as a social media manager is not hard · 17 minScaling as a social media manager or freelancer: it's simple math and a simplified business. In this video I'm breaking down exactly how many clients you need (at $1,500, $2,000…
- how to get your business organised (when everything's a mess) · 24 minHere's the exact 4-step system I use to reset when I'm burnt out, overwhelmed, and my systems have completely fallen apart — and how you can do it too. In this video, I'm…
- the truth about UGC… here’s what to do instead (2026) · 32 minIf you’re a UGC creator in 2026… this is the conversation nobody’s really having. UGC isn’t dead. But relying on it as your entire business? That’s where things start to fall…
- I Made $74K in 3 Months… But There’s a Problem · 36 minThis is a full Q1 CEO report and deep-dive into the data behind my business — not just what I made, but how I made it, what actually drove sales, and where the biggest…
- what’s inside a $3k/month social media management package · 19 minIf you’ve been overdelivering, overposting, and still undercharging… this is probably why. In this video, I’m breaking down what I’d actually include in a $3k/month social media…
- Is Notion Really Worth It? My Honest Review as a Social Media Manager · 16 minThinking about using Notion to run your social media management business? Watch this review first. I tested Notion for two months inside my own workflow to see if it could…
- The 3 things that scaled my social media business · 21 minMost freelancers don’t have an income problem. They have a reinvestment problem. Once you start making money in your business, that revenue is no longer a salary. It’s fuel. And…
- The “Quiet” Strategy to Book Premium Clients With Less Than 1K Followers · 16 minYou don’t need 10K followers. You don’t even need 1,000. If you’ve been holding off on going “all in” with your social media management business because you think you need a big…
- How to become a full-time social media manager in 2026 · 18 minReady to quit your 9–5 and become a full-time social media manager in 2026? This is your roadmap.In this episode, I’m giving you a full 12-month plan to go from beginner (or…
- the daily habits of $100k social media managers (stop acting like a freelancer) · 24 minMotivation is flaky. Discipline and habits are what actually get you paid. In this episode, I’m breaking down the boring, repeatable daily habits that help you act like a…
