Eleanor Mayrhofer - Productized Web Design

Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services.
Links:

• Eleanor's website » https://www.eleanormayrhofer.com/ditching
• Eleanor's LinkedIn » https://www.linkedin.com/in/eleanormayrhofer/
Chapters:

• (00:00) - Introduction and Guest Welcome

• (00:14) - Eleanor's Background and Business Model

• (00:52) - Straight to Non-Hourly

• (02:01) - Starting a Solo Business During COVID

• (02:44) - Initial Market Approach and Challenges

• (03:48) - Developing a Productized Service

• (04:25) - Current Business Model: Website in a Week

• (05:31) - Client Interaction and Project Scope

• (09:40) - Copywriting and Strategy Sessions

• (16:31) - Handling Project Scope and Client Expectations

• (21:24) - Marketing and Client Acquisition

• (23:20) - Client Commissions and Referrals

• (23:40) - Subscription Maintenance Services

• (24:53) - Positioning and Target Audience

• (25:53) - Overcoming Launch Procrastination

• (27:11) - Client Collaboration and Revisions

• (28:55) - Technical Setup and DNS Challenges

• (31:25) - Post-Launch Support and Testimonials

• (33:13) - Pros and Cons of Productized Services

• (36:55) - Sales Process and Lead Time

• (38:55) - Long-Term Plans and Project Juggling

• (41:01) - Avoiding Boredom with Productized Services

• (42:20) - Conclusion and Contact Information

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Hope to see you there!