Nick Richtsmeier - The Damn Rules

Growth consultant and author of The Damn Rules, Nick Richtsmeier joined me on Ditching Hourly to talk about why internet-based inbound marketing systems have stopped working, aren't coming back, and what might work instead.

• 00:27 Nick's Background and Work
• 01:10 Why the Internet Is Toast
• 03:09 What Distribution Means Now
• 04:36 Inbound as Attention Arbitrage
• 07:56 The Attention Economy Is a Casino
• 13:37 Five Major Disruptions
• 22:36 Trust and Attachment as Scarcity
• 25:34 Friction as a Load-Bearing System
• 30:10 Restoring Trust Through Human Contact
• 35:01 Selling When People Are Scrolling
• 39:19 Notice Meetings and Relationship Networks
• 41:47 Why Friction Polishes Ideas
• 50:37 The Damn Rules and Closing Thoughts
Nick's bio:
Nick Richtsmeier is the creator of Trust-Made Growth® and the author of The Damn Rules: How Vulnerability, Inefficiency, and Love Liberate Leaders from the Trustbroken Economy, a strategist and cultural navigator helping founder-led, relationship-driven firms build durable businesses in the age of AI extraction and from the wreckage of the trustbroken economy.
Nick's links:

• Personal » https://nickrichtsmeier.com
• Book » https://nickrichtsmeier.com
• Newsletter » https://damnrulesbook.com
• LinkedIn » https://linkedin.com/in/nickrichtsmeier
• Podcast » “Damns Given with Nick Richtsmeier” available on all major platforms

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