Revenue-Ready Data Is Not Magic, It’s Engineering

Artificial intelligence is everywhere right now, in boardrooms, strategy meetings, and product roadmaps. Organisations are investing heavily in machine learning, automation, and generative AI, all with the same promise: unlock new revenue and work smarter.
In the latest episode of the Don’t Panic It’s Just Data podcast, EM360Tech’s Trisha Pillay explores this challenge with Chief Technology Officer Paul Brownell and Sergio Morales, Data and AI Engineering Leader from Growth Acceleration Partners. Their discussion unpacks why so many AI initiatives fail to translate into revenue and why the…