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Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated.
And that’s where Don’t V*LOOKUP comes in.
This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers.
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Επεισόδια
Τα νεότερα 20 από 29 επεισόδια
- #29 – Jerel Blades, Head of Growth @ TUSHY · 42 λεπ. · Σεζόν 3 Επεισόδιο 2Meet Jerel - Head of Growth at TUSHY. We dive into scaling a high-AOV, education-heavy category, measuring brand like performance, and navigating Amazon + AI search in 2026…
- #28 - Morry Mitrani, VP of Growth @ BelliWelli · 34 λεπ. · Σεζόν 3 Επεισόδιο 1Meet Morry Mitrani - ex-Bumble, BPN and now @ BelliWelli. We dive into the interplay between different sales channels, the impact of TikTok Shop, and the role of affiliates in…
- #27 - Wyatt Lowe, VP of Growth @MaryRuth Organics · 42 λεπ. · Σεζόν 2 Επεισόδιο 27Wyatt Lowe, VP of Growth at MaryRuth Organics, unpacks how to build a high-output, omni-channel growth engine. From revamping media mix models to measuring the halo effect of…
- #26 - Kristin Swarek, CFO/COO @ Caden Lane · 37 λεπ. · Σεζόν 2 Επεισόδιο 4Kristin Swarek, CFO and COO of Caden Lane, shares how she bridges finance, operations, and marketing to build a profitable and scalable DTC brand. From leveraging contribution…
- #25 - Steph Liu , CEO @ Levitate Foundry · 29 λεπ. · Σεζόν 2 Επεισόδιο 3Steph Liu, founder and CEO of Levitate Foundry, shares how she built the largest female-founded Shopify Plus agency in North America. She breaks down performance marketing…
- #24 - Ankur Goyal, VP Growth @ Coterie · 36 λεπ. · Σεζόν 2 Επεισόδιο 2Ankur Goyal, VP of Growth at Coterie, discusses scaling a high-retention subscription business, optimizing customer acquisition through data-driven insights, and refining…
- #23 - Christina Oyler, VP eCommerce @ Hero Bread · 33 λεπ. · Σεζόν 2 Επεισόδιο 1Christina Blaisdell Oyler, GM of DTC and VP of eCommerce at Hero Bread, shares insights on scaling a CPG brand, navigating direct-to-consumer growth, and using data to refine…
- #22 - Ovadia Labaton, Co-Founder @The Perfect Jean · 43 λεπ. · Σεζόν 1 Επεισόδιο 22Ovadia tells the truth, the whole truth, and nothing but the truth on how to run a profitable DTC business from the get go. From a clever working capital setup with their…
- #21 - Taylor Straley, VP of eCommerce at DECKED · 38 λεπ.Taylor talks to Bar and Will about how she went from healthcare to selling truck beds, AI's role in Walled Garden advertising, how to excel in eComm without sales or discounting…
- #20 - Calvin Lammers, SVP Digital, Necessaire · 24 λεπ.Before CommerceNext week, Teddy talks to Calvin Lammers about organizing omnichannel data, the role of creators in the personal care space, and how KPIs evolve as you invest in…
- #19 - Sarah Carusona, former Director of eCommerce, OluKai · 33 λεπ.Sarah sat down with Will and Teddy to talk about how DTC brands can build confidence in testing TV, how to measure media mix without a tool, and more.
- #18 - David Baker, Chief Digital Officer @ Beekman 1802 · 34 λεπ. · Επεισόδιο 18David Baker sits down with us to talk about how his start in politics led him down the path of the digital ecosystem, the differences in maturity for enterprise omnichannel…
- #17 - Sam Coxe CEO @ Flaus · 38 λεπ. · Σεζόν 1 Επεισόδιο 17We sit down with first-time founder, Sam Cox to chat through her journey from pre-launch, to raising capital and most recently being featured on Shark Tanks Season 15 finale…
- #16 - Simon Wool, Fractional CMO @ Wool Ventures · 31 λεπ. · Σεζόν 1 Επεισόδιο 16Simon Wool sits down with us LIVE at DTSki Aspen to talk about his experience as a Fractional CMO for eCommerce brands. Subscribe for more in depth writeup here…
- #15 - Connor Dault VP of Growth @ Caraway · 30 λεπ. · Σεζόν 1 Επεισόδιο 15Connor Dault sits down with us to talk about how Caraway’s growth team is leaning in to (or moving around) the latest trends in the industry. For more in depth writeup and…
- #14 - Joe Falcao, former CFO @Thrasio · 33 λεπ. · Σεζόν 1 Επεισόδιο 14We sit down with Joe to chat about how the finance functions helps to build operational efficiency and scale within organizations ranging from $50M - $2 billion in sales…
- #13 - Audrey Cao, Head of Marketing @ The Woobles · 34 λεπ. · Σεζόν 1 Επεισόδιο 13How many former management consultants do you know went to business school (many actually), but then ended up at a hyper-growth crochet kits for beginners eComm brand (rare, very…
- #12 - Jon Snow - CEO of Snow Agency · 29 λεπ. · Σεζόν 1 Επεισόδιο 12We sit down with Jon to chat about all things TikTok Shops, how practicing medicine and e-commerce are actually very similar and common pitfalls he sees amongst brands
- #11 - Cherene Aubert, VP Digital & eComm @ ILIA Beauty · 30 λεπ. · Σεζόν 1 Επεισόδιο 11Will and Teddy sat down with Cherene to discuss how her past career stops have informed her current leadership approach at ILIA Beauty, as well as the skills and traits she looks…
- #10- Celina Wong, CEO @ Data Culture · 37 λεπ. · Σεζόν 1 Επεισόδιο 10Celina Wong is the current CEO of data consultancy Data Culture, and previously the Head of Data for 3 consumer startups, 2 of which were acquired, including TULA Skincare by…







