About this podcast
Dr Tony Aitchison (MBA) has travelled the world and worked in France, USA, and Australia. Providing business strategy advice, brand equity building services, and new venture development and management to his clients, and within his own ventures.
This has seen him develop a cure for cataract blindness, develop renewable energy sources, develop rechargeable batteries that work as low as -60C, and has accelerated the growth of many businesses.
A strategist and implementer, he leads a team of experienced consultants and has worked in industries such as FMCG, pharmaceuticals, cosmetics, food, financial, chemical, plastics, finance, beverages, wholesale, energy, retail, med tech, not-for-profits, automotive, toys, festivals, technology, allied health, software, insurance, education, law, virtual reality and more.
This global and diverse range of experience provides a dynamic approach to his work that creates unparalleled growth for his clients.
Episodes
The newest 20 of 75 episodes
- Do Slogans, Taglines and Catchphrases Still Work in Business Today? · 22 min · Season 4 Episode 8In this episode of Paradelta Strategy, we tackle a question many business owners are asking in today’s fast-moving, digital-first world: do slogans, taglines and catchphrases…
- How LEGO Rebuilt Its Empire: A Masterclass in Business Repositioning · 22 min · Season 4 Episode 7How LEGO Rebuilt Its Empire: A Masterclass in Business Repositioning In this episode of Paradelta Strategy, we explore one of the greatest business turnarounds of the modern…
- What’s Next on the Horizon for Successful Businesses · 22 min · Season 4 Episode 6In this episode of Paradelta Strategy, we explore one of the most important questions business owners eventually face. After building a successful business, establishing steady…
- I Don't Like Tax, So What Should I Do About It · 18 min · Season 4 Episode 5Let’s be honest — when most people hear the word “tax”, very few of us jump for joy. Whether you’re running a small business, freelancing, or growing a company, tax can often…
- How Can I Manufacture A Product · 20 min · Season 4 Episode 4In this episode, Dr Tony Aitchison from Paradelta Strategy delves into the intricacies of product manufacturing with Ron Fiedler from Podcast City Radio. As a business growth…
- A.I. - It's Not Ill Be Back · 20 min · Season 4 Episode 3Artificial intelligence has become one of the most talked about topics of our time. From Hollywood’s killer robots to bold claims of machines taking over the workplace, the hype…
- How to recognise the early signs of underperformance · 23 min · Season 4 Episode 2In this episode of Paradelta Strategy, host Ron Fiedler is joined by resident business expert Dr. Tony Aitchison to explore one of the most challenging issues in business…
- Dealing with Nasty Conflict: Dr Tony Aitchison · 22 min · Season 4 Episode 1Dealing with Nasty Conflict — Internal or External? Hosted by Ron Fiedler (Podcast City) and Dr. Tony Aitchison (Paradelta Strategy – Resident Expert) In this episode, I sit…
- Steps to Building a Diverse and Thriving Workforce · 23 min · Season 3 Episode 8Can workplace diversity really boost your business revenue by 19%? Dr. Tony Aitchison from Paradelta Strategy joins us to share compelling insights on how embracing a range of…
- Navigating the Business Valley of Death: Strategies for Overcoming Financial Pitfalls with Dr. Tony Aitchison · 20 min · Season 3 Episode 7Ever wondered why some businesses crumble while others soar despite similar challenges? In this episode of Paradelta Strategy, we welcome Dr. Tony Aitchison to shed light on the…
- Cialdini Principle: Putting all of Cialdini's Principles Together · 23 min · Season 3 Episode 6Unlock the secrets to business growth with the final instalment of our series on the Cardini Principles of Influence, featuring the brilliant Dr. Tony Aitchison from Paradelta…
- Cialdini Principle: Scarcity, Strategic Scarcity for Marketing Success · 22 min · Season 3 Episode 5Ever wondered why limited-edition items fly off the shelves? Join us as we chat with Dr. Tony Aitchison from Paradelta Strategy to uncover the secret weapon of marketers…
- Cialdini Principle: Mastering Authority · 24 min · Season 3 Episode 4Can you imagine a world where your professional authority could make or break your career? Join us as we uncover the secrets behind building authority in business with Dr. Tony…
- Cialdini Principle: Consistency, How Consistency Can Drive Your Business to Success · 21 min · Season 3 Episode 3Can small commitments really lead to substantial customer loyalty and business growth? Dr. Tony Aitchison from ParaDelta Strategy joins us to unpack Robert Cialdini's powerful…
- Cialdini Principle: Mastering Social Proof: Transform Your Business Strategy with Dr. Tony Aitchison · 20 min · Season 3 Episode 2What if the key to skyrocketing your business's success lies in the opinions of others? Join us as we engage in a compelling conversation with Dr. Tony Aitchison from Paradelta…
- Cialdini Principle: Being Likeable With Dr Tony Aitchison · 19 min · Season 3 Episode 1Ever wondered how a dash of likability can transform your sales strategy from mediocre to magnetic? That's exactly what Dr. Tony Aitchison and I, Ron Fiedler, unpack in our…
- The Innovation Process · 22 min · Season 2 Episode 41Have you ever wondered how businesses propel to great heights amidst a rapidly evolving landscape? Look no further as Dr. Tony Aitchison from Paradealta Strategy unravels the…
- Retail Businesses Need To Prepare For Christmas · 22 min · Season 2 Episode 40Ready for a holiday season that will boost your business to new heights? Join us as we sit down with Dr Tony Aitchison, a renowned expert from Paradelta Strategy, who is here to…
- Why Your Company Should Focus on Sustainability · 20 min · Season 2 Episode 39In this episode of Paradelta Strategy, Dr. Tony Aitchison delves into the crucial topic of sustainability, emphasizing its significance in the face of environmental challenges…
- Remote, In Office, & Hybrid Work: Which Is Better? · 20 min · Season 2 Episode 38What if you had the tools to catapult your business to greater heights using technology and data? That's exactly what we're serving up in this enlightening conversation with Dr…
