Driving Demand
by Akseli Matila, B2B growth expert
Latest episode
39 - The Human Edge: Leveraging Soft Skills in an AI-Driven…
39 - The Human Edge: Leveraging Soft Skills in an AI-Driven…
About this podcast
Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers.
Hosted by Akseli Matila
Episodes
The newest 20 of 40 episodes
- 39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow) · 39 minJonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media industry and then joined Planhat to help…
- 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) · 48 minLing Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a…
- 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) · 33 minYulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting…
- 36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide) · 24 minIn this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept…
- 35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper) · 28 minTara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main…
- 34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale) · 39 minPasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided…
- 33 - Growing revenue organically through subject matter experts (SMEs) (with James Sutton, Senior Demand Generation Manager at Jiminny) · 49 minJames Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episode he shares openly why playbooks need…
- 32 - How to evaluate H1 in order to crush your marketing targets in H2 · 14 minWhat should you prioritize first when you get back after your vacation? In this episode, we talk about how and why you should evaluate H1 in order to crush your marketing targets…
- 31 - Growing through a recession (with Andrew Davies, CMO at Paddle) · 28 minAndrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees. In…
- 30 - How to master LinkedIn Ads for B2B (with Justing Rowe, Founder & CMO at Impactable) · 32 minJustin Rowe is one of the brightest stars when it comes to LinkedIn Ads for B2B. One thing that's so great about Justin is the fact that he openly shares the playbooks and…
- 29 - How to Build a Stronger Paid Pipeline for 2023 (with Canberk Beker, Global Head of Paid at Cognism) · 44 minQ1 is done and dusted: How did we achieve our highest paid pipeline ever? Adam Holmgren (Global Demand Gen Leader at GetAccept) and Canberk Beker (Head of Paid Acq at Cognism)…
- 28 - From 0 to ABM hero (with Andrei Zinkevich & Vladimir Blagojević, Co-Founders at Fullfunnel.io) · 39 minWe've never seen so much chatter about ABM as in the last few months. Marketing teams have been forced to niche down their marketing efforts and focus on high-value accounts. But…
- 27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism) · 40 minDuring the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their…
- 26 - The no bullsh*t guide to Social Selling (with Laura Erdem, Senior Account Executive at Dreamdata) · 38 minLaura Erdem is a Senior Account Executive at Dreamdata. During this episode she gives us an in-depth look into how Dreamdata (and herself) became extremely successful with Social…
- 25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross) · 26 minViktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why intent data is really what has set…
- 24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator) · 29 minRoman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google Ads and LinkedIn Ads within B2B SaaS…
- 23 - SEO secrets to go from 0 to 1,5M impressions in only 6 months (with Emir Atlı, Co-Founder & CRO at HockeyStack) · 38 minEmir Atlı is the Co-Founder and CRO at HockeyStack. He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he has interviewed some of the best…
- 22 - How to drive demos from LinkedIn Ads (With Gabriel Ehrlich, CEO at Remotion) · 51 minGabriel Ehrlich is the CEO at Remotion, a LinkedIn Ads agency for B2B. They have helped some really cool companies scale their LinkedIn efforts... Does Gong and Monday.com ring…
- 21 - My guide to B2B marketing during a recession · 23 minMany companies are experiencing uncertain times, especially in B2B. The marketing department is usually one of the first to get hit in some way. BUT, there are ways you can…
- 20 - How to grow a community and find revenue streams from it (With Thomas Sjöberg & Daniel Nackovski, Co-Founders at SaaS Nordic) · 37 minThe SaaS Nordic Community is a really beautiful story. Starting with getting to know each other at a previous workplace, creating a joint podcast, developing it into a community…
