DTC Podcast
Nejnovější epizoda
DTC Podcast | The Retention Audit: Where DTC Brands Lose Repeat…
DTC Podcast | The Retention Audit: Where DTC Brands Lose Repeat…
O tomto podcastu
Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦
Epizody
- DTC Podcast | The Retention Audit: Where DTC Brands Lose Repeat Customers After Checkout · 45 minHow do DTC brands improve customer retention after checkout? Codee Burton of ShipBob and Mike Fazio of AfterShip follow one order from checkout to the warehouse, the doorstep…
- DTC Podcast | How Cadense Markets a DTC Brand to Seniors: 750 PTs, Linear TV and a Call Center · 39 minHow do you market a DTC brand to older adults? Johannes Sauer, CEO and co-founder of Cadense, sells an adaptive sneaker to a customer base that skews 60 and up. His answer has…
- DTC Podcast | A DTC Strategist Thought Claude Would Replace Him. But It Just Gave Him Superpowers · 37 minHow should DTC brands use AI for growth strategy? Rafael Gi and Duncan Ferguson of Pilothouse use Claude to diagnose why a brand stopped growing, then make the call themselves…
- DTC Podcast | Why a 5 ROAS Target Held Back This DTC Brand: Vyper Industrial’s Dayne Rusch · 43 minWhat ROAS should a DTC brand target when it sells a high-priced product? Dayne Rusch, co-founder and CEO of Vyper Industrial, used to demand a 5 ROAS on the first order and now…
- DTC Podcast | Cutting Ad Spend on December 2nd Is the Most Expensive Mistake of Q4 | AKNF · 37 minShould DTC brands cut ad spend after Cyber Monday? Jacob says no. Black Friday customers often come back to buy gifts, the big retailers pull back so CPMs tend to dip, and the…
- DTC Podcast | Don’t Go Dark: How DTC Brands Should Plan 2027 Marketing Budgets | Harness the Halo 6/6 · 34 minShould a DTC brand cut its marketing budget for 2027? Greg Dolan, CEO of Keen Decision Systems, says cutting is the biggest mistake he expects to see, because a brand that goes…
- DTC Podcast | What Investors Look For in a DTC Brand: Norwest’s 10-Point Framework · 50 minWhat do investors look for in a DTC brand before they fund it? Norwest partner Lisa Wu, an early investor in Jet, Ritual, and Remedy, walks through the 10 attributes her team…
- DTC Podcast | How DTC Brands Should Prep for Amazon Black Friday After Prime Day · 25 minHow should DTC brands prep for Black Friday on Amazon? This year’s Prime Day events show where ecommerce growth is coming from: shoppers stocked up on consumables while…
- DTC Podcast | How to Build a Creative Flywheel for Your DTC Brand for Free · 40 minDo influencer partnership ads lower customer acquisition costs for DTC brands, or just move them? They lower CAC on Meta, but rev-share creator deals send a big share of that…
- DTC Podcast | DTC Customer Acquisition: How O Positiv Scaled TikTok Shop to $70K a Day · 50 minHow do you lower customer acquisition costs for a DTC brand? Bobby Bitton, co-founder and CEO of O Positiv, says TikTok Shop did more for his CAC than any other channel. He…
