About this podcast
Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.
Episodes
The newest 20 of 154 episodes
- What If You Just Did It? · 11 min · Episode 150Stop Waiting for the Perfect Time to Grow Your Esthetics Business What are you waiting for? More clients? More followers? More confidence? The beginning of the year? Here's the…
- You Made the Money. Now What? (4/4) · 20 min · Episode 149You Made the Money. Now What? You had an $8K month. Maybe even a $10K month. HECK YEAH! 🎉 But now what happens to that money? In this episode of Estheticians in Business, we're…
- Emails That Aren't AI AF (With Jen Goff) · 18 min · Episode 148Are you using ChatGPT to write your marketing emails? 👀 AI can save you time, but could it also be making your emails sound like everybody else's? This week, we're having an EIB…
- The $5,000 Question Every Esthetician Should Ask (3/4) · 8 min · Episode 147Is This Actually Making You Money? Just because you're investing in your esthetician business doesn't mean you're making a GOOD investment. 👀 In this week's episode of…
- Posting But Nobody’s Booking? Listen to This · 7 min · Episode 146Your Best Clients Might Already Be Watching You You're posting on Instagram, sharing your services, and trying to get more clients. But what happens when nobody likes, comments…
- Do You Actually Know What It Costs to Run Your Business? (2/4) · 16 min · Episode 147Do You Actually Know What It Costs to Run Your Business? You know what your rent costs. You know what your booking software costs. But do you actually know how much it costs to…
- If They Have to Ask How to Book, You Need to Fix That · 5 min · Episode 146Your marketing worked. Someone found your business, liked what they saw, and wanted to book an appointment. But then they couldn't figure out where you're located, which service…
- You’re Making Money. So Why Does It Still Feel Tight? (1/4) · 12 min · Episode 145You’re Making Money. So Why Does It Still Feel Tight? You’re making more money than you used to... so why does it still feel like there’s never enough? In this episode of…
- Why Clients Get to Your Booking Site and Leave · 9 min · Episode 144More services don't always make your business more appealing. Sometimes they just make it harder to book. If a potential client lands on your booking site and sees a custom…
- The Clients You Might Be Losing Without Realizing It · 30 min · Episode 143What happens when a potential client calls while you're in the middle of a facial and you can't answer? In this episode, I'm talking with Kate, founder of Zolie and an EIB…
- How to Use Local Facebook Groups to Get Esthetician Clients · 9 min · Episode 142How to Use Local Facebook Groups to Get Esthetician Clients Local Facebook groups can be REALLY good for getting esthetician clients, but you can't just drop an ad for your…
- Can Your Business Afford You? · 18 min · Episode 141You had a $10K month. Amazing. But how much of that $10K actually became YOUR money? In this episode of Estheticians in Business, we're talking about the number that doesn't get…
- If they don't know you exist.... · 8 min · Episode 140People Can't Book With You If They Keep Forgetting You Exist You can be an incredible esthetician, but if people don't know you exist, they can't book with you. And sometimes…
- Your Clients Don’t Get First Dibs on Your Calendar · 15 min · Episode 139Put Your Vacations on the Calendar Before Your Clients Do If you own your business, why does it sometimes feel like your clients own your calendar? 😂 In this episode, I’m sharing…
- This is actually how you get clients · 11 min · Episode 138Your client probably isn't waking up thinking, “You know what I need today? A 60-minute customized facial with LED.” 😂 She's thinking about her dry skin. The breakouts she's…
- $0 to $10k · 8 min · Episode 137🎙️ You Probably Don’t Need More Clients to Hit $10K Months If I gave you 10 new clients next month, would that automatically get you to a $10K month? Or would it just make you…
- Why No One Is Booking From Your Instagram · 9 min · Episode 136Your Marketing Might Be Too Educational You've been told to educate your audience, so you post about ingredients, treatment benefits, and how skincare works. But does knowing…
- What If Nothing Is Wrong With Your Business? · 12 min · Episode 135Episode description: Solo estheticians are constantly looking for something to fix. A slow Tuesday, a reel that flops, a client who doesn't rebook, and suddenly it feels like the…
- Your Marketing Should Answer the Question They're Already Asking · 11 min · Episode 134If you're constantly wondering, “What should I post?” I want you to start asking a completely different question: What is my client already thinking about today? Your potential…
- Microneedling, Money & JuvPen: What Estheticians Need to Know · 36 min · Episode 133Link to JuvPen Microneedling can be an incredible treatment for your clients, but it can also be a really profitable addition to your business when you understand how to use…
