Event Marketing: Redefined
készítő: Matt Kleinrock
ÜzletiE · Felnőtt tartalom
Legújabb epizód
EP 198 | When to Push Back, When to Pivot: The Event Leadership Debate
EP 198 | When to Push Back, When to Pivot: The Event Leadership Debate
A podcastról
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Epizódok
A legújabb 20 a(z) 217 epizódból
- EP 198 | When to Push Back, When to Pivot: The Event Leadership Debate · 49 perc · 1. évad 198. epizódYou’ve probably been in the meeting where you knew it was time to push back, but doing so carried its own risk. Or the moment mid-event when something changed and you had to…
- EP 197 | Can One Event Change a Company's Trajectory? · 49 perc · 1. évad 197. epizódVendoroo went into its biggest industry event this year needing to reverse a real downward trend in momentum. Pablo Gonzalez breaks down the “lightning strike” strategy they…
- EP 196 | Your Event ROI Is a Sales Problem · 45 perc · 1. évad 196. epizódEvent ROI keeps getting blamed on the event team, but the real breakdown often starts once leads land in sales' hands. This episode traces exactly where that handoff falls apart…
- EP 195 | Running Global Events with a Small Team and Bigger Expectations · 41 perc · 1. évad 195. epizódYour CMO wants strategy. Your trade show is in three weeks. Your team just lost a headcount. Sound familiar? Ashley Keating runs the entire events and field marketing function at…
- EP 194 | The One Line That Turns Order-Takers Into Advisors · 38 perc · 1. évad 194. epizódMost event marketers know when a stakeholder's direction is off. Few have the line that turns that instinct into influence. In this episode: ✅ The strategy session Felicia…
- EP 193 | Your Event Isn't the Problem. Leadership Is. · 32 percYour event wasn't the problem. Ask any event marketer to be honest, and they'll tell you exactly how they'd build a stronger show if they had the budget, the runway, and the…
- EP 192 | Stop Measuring Customer Events Like Lead Gen · 31 perc · 1. évad 192. epizódCustomer events are not prospecting campaigns, so measuring them by leads alone misses their real business impact. The better questions are whether customers become more loyal…
- EP 191 | Stop Asking For More Budget. Start Asking For This. · 11 perc · 1. évad 191. epizódYour VP asks why events deserve more budget next year. You could defend every line item. Or ask for something else entirely. Matt says fighting for more money is usually the…
- EP 190 | Your Booth Is Only as Good as Your People · 33 perc · 1. évad 190. epizódWhat's the point of a stunning trade show booth if nobody inside it knows why they're there? Casey Smalley, Director of Global Events at Avetta, joins Matt Kleinrock to make the…
- EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create Demand · 44 perc · 1. évad 189. epizódToo many events still rely on the same booths, the same activations, and the same “safe” playbook. The result: experiences people walk past, forget, or never meaningfully engage…
- EP 188 | Are You Summer-Busy or Fall-Ready? · 11 perc · 1. évad 188. epizódAre you heading into fall events the same way you did last year? Same booth, same playbook, same hope that something sticks? Most event marketers aren't lazy. They're just busy…
- EP 187 | Signals vs. Metrics: What Actually Tells You Your Event Is Working · 26 perc · 1. évad 187. epizódYour booth traffic looked good. Badge scans were high. Leadership wants ROI numbers. But none of that fully explains whether your event actually moved deals forward. In this…
- EP 186 | If Your Trade Shows Aren’t Driving Pipeline, What Are They Doing? · 46 perc · 1. évad 186. epizódMost event teams are still measuring trade shows by booth traffic, badge scans, and “good vibes.” But when budgets tighten and leadership wants answers, those metrics stop…
- EP 185 | Most Booths Are Designed for the Wrong View · 15 perc · 1. évad 185. epizódMost trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention. Recorded…
- EP 184 | Everyone Wants Better Event ROI. Few Teams Are Set Up for It. · 45 perc · 1. évad 184. epizódEveryone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution. In this…
- EP 183 | Bespoke Events: How to Build VIP Experiences That Actually Move Deals Forward · 24 perc · 1. évad 183. epizódA great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation. In this episode, Stephanie Hunicke (Director of Global Marketing Events at…
- EP 182 | Why Your Trade Show Booth Isn’t Working — And How to Fix It (Guest Appearance on Behind the Experience Podcast) · 42 perc · 1. évad 182. epizódMost trade show booths fail for one simple reason: they’re built to be seen, not experienced. In this conversation, Matt breaks down why the old playbook no longer works and what…
- EP 181 | RFPs for Event Agencies: How to Ask Better Questions and Choose Better Partners · 46 perc · 1. évad 181. epizódHow do you know if the event agency you hired is actually a strategic partner? Or just a middleman? Choosing the right agency partner can shape the success of an entire event…
- EP 180 | Micro-Events as Closers: The Playbook Behind 15,000% ROI · 53 perc · 1. évad 180. epizódMost event programs are built around visibility: booths, sponsorships, brand presence For years, that approach was considered the safest way to drive pipeline. But what if the…
- EP 179 | Why Most Event Strategies Never Make It to Revenue · 53 perc · 1. évad 179. epizódMost event teams are doing everything they’re supposed to do: booking the booth, training staff, showing up with the right materials. And yet, the results rarely match the…
