S2E9 – Jennifer Schoop: Building trust through integration: navigating complex marketing campaigns
· 49 min · Kausi 2 Jakso 9
Jakson kuvaus
In this podcast episode, we speak with Jennifer Schoop about the art of leading integrated marketing campaigns across diverse stakeholder groups. We explore how effective marketing leadership requires creating environments where technical and creative teams can bridge their communication divides. Jennifer shares candid insights from her experience transforming a failing automotive campaign into a success story by breaking down silos and fostering genuine collaboration. Throughout our conversation, she reveals practical approaches for maintaining stakeholder trust during periods of…
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