Operationalizing Brand: The PE Strategy for Rollups

This episode dives into the evolution of private equity and the strategy of operationalizing brand. Scott Markman, President at MonogramGroup, shares insights from nearly 30 years in PE-backed companies. He explains why the operating partner role is now essential and reframes the public's perception of PE by focusing on the real value created in the middle market. The conversation tackles the difficult challenge of executing brand strategy in rollups and herding founder-led companies through name changes and cultural transitions to unlock millions in valuation. Scott details the craft of…