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Last week, I gave you my Presentation Skills Checklist. And step one in that checklist was to know your audience. Listen to any speaking coach, go to any Toastmasters, attend any presentation seminar, you will hear a single phrase over and over. “Know your audience.” Sounds really good too. When we hear the phrase, we think, “Well, of course. That makes sense.” But what exactly does “know your audience mean?” Is there a formula to help a speaker know his or her audience better? Well, yes, the...
