Fit Biz U
de Jill Lockwood
Cel mai nou episod
FBU 662: Autonomy-Based Selling - Exclusivity Marketing Part 4
FBU 662: Autonomy-Based Selling - Exclusivity Marketing Part 4
Despre acest podcast
Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
Episoade
Cele mai noi 50 din 651 episoade
- FBU 662: Autonomy-Based Selling - Exclusivity Marketing Part 4 · 22 min · Episodul 662If you've ever had to talk someone into buying your program, you already know those clients rarely turn out to be your best ones, which is why Jill recommends autonomy-based…
- FBU 661: The Anti-Sell - Exclusivity Marketing Part 3 · 17 min · Episodul 661Sometimes the most persuasive thing you could tell a potential client is exactly how difficult working with you is going to be. Rather than promising results that are fast…
- FBU 660: The Velvet Rope Method to Pull In More Clients More Easily - Exclusivity Marketing Part 2 · 20 min · Episodul 660If your audience has grown numb to "doors closing soon" and "only five spots left," exclusivity may be the prompt that finally gets them to act. In part 2 of her exclusivity…
- FBU 659: How to Step Into Authority Energy to Make More Sales - Exclusivity Marketing Part 1 · 23 min · Episodul 659Raising your prices or turning away a paying client might feel like the riskiest move you can make, but it could be exactly what draws your best clients in. Exclusivity differs…
- FBU 658: How Mikah Horn Increased Her Membership Enrollments by 120% After Being Stuck for 5 Years · 39 min · Episodul 658The difference between a membership that stalls and one that grows often comes down to strategy, consistency, and knowing your numbers. Mikah Horn's membership held steady at…
- FBU 657: Peptides for Practitioners and Long-term Mentorship with Tina Haupert of Carrots 'N' Cake · 41 min · Episodul 657What happens when the business model that built your career stops working, and the industry shifts toward something you're not sure you want to be known for? Today, Jill sits…
- FBU 656: Does Everyone "Not Know What They're Doing"? (Pet Peeve Edition) · 23 min · Episodul 656If you've ever heard a coach say "no one really knows what they're doing," you may want to think twice before handing that person your hard-earned money. Winging it has no place…
- FBU 655: Business Mastery As a Practitioner with Anna Hartman of MovementRev · 43 min · Episodul 655What if giving your students less information is the key to helping them get better results? Anna Hartman, aka the Movement Rev, joins Jill to explain why distilling your…
- FBU 654: The Important Distinction Between Skill Acquisition and Long-Term Mentorship · 18 min · Episodul 654Ever wonder why some business investments pay off in weeks while others take years to show their real value? The answer lies in the difference between skill acquisition and…
- FBU 653: 4 Tools + Insights for Balancing Your Personal Life with Work Life · 25 min · Episodul 653Building a business doesn't mean sacrificing the rich personal life you've spent years creating. Today, Jill tackles the balancing act between personal and work life, but you may…
- FBU 652: Handling Overwhelm When You're Drinking from a Fire Hose · 21 min · Episodul 652Your business will only grow as far as your capacity to handle overwhelm. But if you sometimes feel like you're drinking from a fire hose when it comes to getting everything…
- FBU 651: Defining a "Launch Narrative" + Why You Need One in 2026 · 20 min · Episodul 651Having a compelling "launch narrative" has become essential for selling in 2026. A "launch narrative" is just a way of saying that you need people to raise their hand and follow…
- FBU 650: Is Evergreen Easier Than Launching? · 26 min · Episodul 650Some people think that running evergreen sales in your business is taking the easy route over live launching, but the truth is that tactics have pros and cons. Making evergreen…
- FBU 649: How to Remain Steeped in Reality so You Can Manage Your Business Expectations in 2026 · 30 min · Episodul 649The online space changes frequently. If you don't learn to adapt as you go, you're going to get discouraged, and that discouragement will make you want to give up. In 2015, when…
- FBU 648: A Challenge to Speak More Directly and Stop using the 3C's in Your Content, Copy and IG Bio · 24 min · Episodul 648Your Instagram bio should be clear and concise, without being too clever or cutesy. Your bio should include: your identity (a concise keyword-searchable name field), your promise…
- FBU 647: FBA Alum Patricia Medros Started Her Online Pilates Business at 70 + Sold Out Her Group Program · 32 min · Episodul 649Most people think 70 is too late to start over, but not for Patricia Medros—in the past 18 months, she's grown her following from 900 to 10k and finally built the online business…
- FBU 646: How Dr. Melissa Koehl Went from Selling 2 Units Her First Launch to Building a Massive Following By Adding Value Every Single Day on Social Media · 31 min · Episodul 646Dr. Melissa Koehl didn't set out to build an online empire—she was a full-time physical therapist buried in one-on-one clients when COVID pushed her to start teaching virtual…
- FBU 645: Nutritionist Mikki Williden Shares How She's Scaled Her Signature Nutrition Program and Massively Scaled her MRR · 19 min · Episodul 644In this Business Bites episode, Jill sits down with nutritionist Mikki Willidin, former university professor turned full-time online business owner, to chat about building a…
- FBU 644: How FBA Alum Jen Kirsch Grew her MRR Business After 50 · 20 min · Episodul 644This week, Jill is introducing a brand new mini-series called Business Bites, where she sits down with former FBA students to dig into what's actually working in their businesses…
- FBU 643: The Current IG Growth Algorithm: Building Your Personal Brand using Content Identifiers · 23 min · Episodul 643In this episode, Jill pulls back the curtain on a strategy she's been testing through her own paid ad campaigns ahead of her upcoming FBA launch, revealing how Meta's algorithm…
- FBU 642: The Launch to Use If Your Offer is Under $100 · 18 min · Episodul 642If you have an offer priced $100 or under, you need to try the three-day escalating pricing launch. It's a fast, low-stakes sales system that appeals to buyers in 2026 as they…
- FBU 641: Connection Content Builds Trust But Conversion Content Makes Sales And How to Do Both in 2026 · 19 min · Episodul 641Today, Jill breaks down a key content distinction for health and fitness entrepreneurs: connection content versus conversion content. Connection content—personal-branding-focused…
- FBU 640: In 2026, It's Not About Time Online, It's About Touch Points · 26 min · Episodul 640The foundation for building a hybrid business model—one that blends personal branding with business strategy—is the Trust Equation. In years of the internet's past, the three…
- FBU 639: Why You Need to be Building a "Hybrid" Business in 2026 · 28 min · Episodul 641Sustainable success online requires two distinct halves working together: a personal brand and a business strategy. Your personal brand is the foundation, built through…
- FBU 638: The Vulnerability of Broadcasting: How to Publish Stuff Without Feedback · 21 min · Episodul 638In this episode, Jill explores the vulnerability of "broadcasting" content—publishing podcasts, emails, blog posts, or social media without receiving real-time feedback—and how…
- FBU 637: 8 Off-The-Cuff Strategies to Make $1000 this Week · 29 min · Episodul 637You don't need extensive launch prep or a long "launch narrative" to make cash, quick. In this episode, Jill shares eight quick strategies for generating a $1,000 cash infusion…
- FBU 636: Forget Content Pillars, Use the IDEA Method to Connect with Ideal Clients on Social Media Instead · 27 min · Episodul 636There should be a difference between the content you post for free and the content people actually pay you for. Use Jill's IDEA framework for social media content: Inform…
- FBU 635: Challenges Aren't New But Here's Why They're Everywhere Right Now (+ How to Run a Succesful One) · 27 min · Episodul 635Paid challenges are having a resurgence in the online business space. The key to a successful paid challenge is choosing a topic with a tangible, specific outcome rather than…
- FBU 634: The Entire JillFit Ads Strategy Broken Down for You · 26 min · Episodul 634Ads always work—it's just a matter of whether or not you've dialed in your messaging, targeting, and offer. In this episode, Jill shares a 30,000ft view of the entire JillFit ad…
- FBU 633: 6 Ways to Refresh a Signature Program to Make It (Still) Feel Exciting and Compelling for New Clients · 28 min · Episodul 633How do you refresh your signature program so it feels new and compelling, instead of starting from scratch every launch? Today, Jill outlines six practical strategies: adding a…
- FBU 632: 6 Signs You Have a Strong Personal Brand · 25 min · Episodul 632Building a personal brand is the best foundation for a sustainable online business because strong personal brand creates safety, certainty, and anti-fragility for your business…
- FBU 631: How to Clean Up Your Email List to Boost Your Open Rates + Deliverability Score · 22 min · Episodul 631Today, Jill explains how and why to regularly clean out your email list, sharing the practical steps she uses at JillFit: deleting unsubscribes so you're not paying for dead…
- FBU 630: Angle vs. Intervention: Why You're Not Selling More Coaching Packages · 28 min · Episodul 630Do you know the difference between angle and intention in your marketing? The idea comes from the fact that the best-practice fundamentals (the intention) that actually deliver…
- FBU 629: Summertime Sleepy Season + How to Prep Now for Fall Promotions · 21 min · Episodul 629Summer is historically the slowest season for business promotions. Your potential clients are distracted by vacations, kids being out of school, and a general "out of office"…
- FBU 628: The "Second Sell" and Why You Need to Be Using It in Your Coaching Containers · 25 min · Episodul 628Today, Jill explores the concept of the "second sell"—the often-overlooked practice of re-selling customers and leads on actually consuming or actioning what they've already…
- FBU 627: 6 Ways to Build Trust *Faster* and Make More Sales · 34 min · Episodul 627Trust-building is essential, as the online space enters into what Jill calls the current "trust recession." Trust typically takes at least 18-24 months of consistent effort to…
- FBU 626: 6 Ways to Remove All Risk and Get Prospects to Say Yes Now · 27 min · Episodul 626There are six strategies coaches can use to craft offers that remove risk and drive prospects to say yes now instead of putting off a decision, and the key to all of them is…
- FBU 625: The Strategy I Use to Grow My Podcast + Generate Leads Using It · 26 min · Episodul 625FitBizU is a niche podcast, but it is one of JillFit's most important lead generation engines. Long-form content has the power to build deep trust compared to fleeting short-form…
- FBU 624: The Inevitable Vulnerability of Business (Launching + Action) · 25 min · Episodul 624Taking action in your business feels deeply vulnerable. There is an inherent risk and emotional exposure that comes with launching, promoting, or trying anything new in business…
- FBU 623: Handling (Inevitable) Business Burnout · 24 min · Episodul 623There is an inevitable burnout that hits fitness business owners, especially as summer arrives and the January-through-June sales push winds down. After 16 years running JillFit…
- FBU 622: Utilizing The Law of Trade-offs to Grow Your Business · 18 min · Episodul 622The Law of Trade-Offs is the idea that because your time and mental energy are finite, every "yes" in your business is simultaneously a "no" to something else. Because of this…
- FBU 621: What Actually Makes A Great Online Coach with Danny Coleman · 1 h 0 min · Episodul 621Today, Jill sits down with her brother Danny Coleman—founder of the Coaching Academy and host of the Leadership Chemistry podcast—to dig into what separates good online coaches…
- FBU 620: A Simple Process for How to Start Offloading Your Inbox to an Assistant · 26 min · Episodul 620Delegating your email inbox should be your first hire as an online fitness coach. Today, Jill shares three signs it's time to hand off your inbox: dreading it, feeling stuck…
- FBU 619: The Pygmalion Effect + Holding Clients to a High Standard · 21 min · Episodul 619Today, Jill explores the Pygmalion effect—the psychological principle that high expectations lead to better performance—and how it applies to coaching, team leadership, and even…
- FBU 618: Everyone is Yapping about Yapping · 24 min · Episodul 618For a while now, Jill has taught that the best way to start and grow a successful online business is by leaning in to your own personal brand. Building trust with an audience…
- FBU 617: Important Live Launch Insights for 2026 · 18 min · Episodul 617Is it time for a new launch strategy? Jill shares her insights on a new launch strategy she calls "long runway, shortcut open," which centers on building anticipation and demand…
- FBU 616: The 5 Content Types I'm Using in my 30-Day Reels Challenge · 27 min · Episodul 616Every June, Jill runs a 30-day Reels challenge on Instagram. Today, she's sharing how she plans her content for the month using a framework she calls the "Five R's." The five…
- FBU 615: James Wedmore on AI, a Trust Recession + How to Stand Out Online · 1 h 45 min · Episodul 613In this episode, Jill sits down with her business mentor, James Wedmore, for a wide-ranging conversation about what it really takes to build a sustainable online business. James…
- FBU 614: Are We in a Trust Recession? · 29 min · Episodul 614There's a growing skepticism toward online coaches and internet marketers, so in order to run a successful online business, we have to overcome this. These feelings of distrust…
- FBU 613: 3 Non-Negotiables to Build a Profitable SLO · 25 min · Episodul 613In this episode, Jill breaks down the self-liquidating offer—a paid traffic sales system where ads send cold audiences directly to a low-ticket checkout page—and shares the three…
