About this podcast
Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.
Episodes
The newest 20 of 178 episodes
- Episode 175: Bet On Everything · 28 minWelcome back to Floor 9! In this episode, the Lab team breaks down the “betting on everything” trend, tracing the surge in sports betting and prediction markets and the spread of…
- Episode 174: Contrasting the AI Strategies of Apple vs. Meta · 42 minWelcome back to Floor 9! In this episode, recorded on Thursday Sep. 18, Tom and Ryan, the power duo of our partnerships team, are joined by Lab’s managing director Adam to recap…
- Episode 173: 2025 Travel Trends · 41 minWelcome back to another episode of Floor 9. For this episode, host Tom Trudeau chatted with Adam Simon and Richard Yao from the Lab’s strategy team about our latest insights on…
- Episode 172: The Evolution of Retail Media Networks (Ft. Parbinder Dariwhal from CVS Media Exchange) · 34 minThis week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). With 72% of…
- Episode 171: Apple WWDC 2025 Recap · 35 minThis week on Floor 9, four members of the Lab team — Adam, Tom, Chelsea, and Elisa — assemble to discuss in-depth about everything brand marketers need to know about the latest…
- Episode 170: AI Mode, Agentic Web, & more from Google I/O 2025 · 33 minOn the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know…
- Episode 169: Upgrading the Creator Playbook for Brands · 37 minThis week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From…
- Episode 168: The Evolving Sports Media Landscape · 36 minWelcome back to Floor 9! This week, host Ryan Miller is joined by Chelsea Freitas, the Lab’s strategy maven, and Tom Trudeau, our partnerships maverick, to chat about a shared…
- Episode 167: 2025 Outlook Trends · 37 minWelcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to…
- Episode 166: CES 2025 Highlights · 39 minWelcome back to Floor 9. As always, we are kicking off the new year with a CES episode featuring the entire Lab team. Together, we recapped the highs and lows of CES 2025, shared…
- Episode 165: 2024 Year-End Trend Recap · 38 minClosing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024…
- Episode 164: 2024 Holiday Shopping Trends · 21 min‘Tis the season again, and the Lab is here to discuss the latest shopping trends that we think brands should keep an eye out for this year. From a renewed emphasis on…
- Episode 163: The Early Days of MR Headsets · 34 minWelcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity leave to chat with Adam, the managing director of the…
- Episode 162: iPhone’’s New “Visual Intelligence” & More · 29 minWelcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should…
- Episode 161: Futurecaster Survey & Must-Know Insights · 23 minIn this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results of our latest Futurecaster survey! Futurecaster is the…
- Episode 160: How Brands Can Avoid Being Commoditized by AI · 32 minThis week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief…
- Episode 159: After the "Streaming Wars," What's Next for Hollywood? · 33 minThis month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic…
- Episode 158: Apple Intelligence & Other WWDC News · 41 minAs usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered…
- Episode 157: 2024 Developer Conferences are all about AI · 35 minMay marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective…
- Episode 156: Decoding Gen Alpha & Millennial Parenting · 31 minKids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze…
