About this podcast
I'm your host, John Newtson, founder of The Financial Marketing Summit, the #1 networking and marketing conference for financial publishers and trader educators.
FinPub Pro is the podcast for the financial publishing industry.
I talk to the marketers, founders, publishers, executives, copywriters, and other professionals working in the industry we call "FinPub" - financial & investment newsletter publishers, trader educators, and digital financial media.
I've been in the FinPub industry for almost twenty years.
Join me in conversation with many of the brightest minds in financial publishing as we explore what's working across the industry, what's not, regulatory issues, and more.
Episodes
The newest 20 of 22 episodes
- Offline Marketing Success in FinPub · 54 minFinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial…
- Shifting from Launch Campaigns to Live Shows. · 58 minOne of this year’s most popular presentations at FMS was Nate Tucci’s , “From Getting Attention to Owning Attention: The shift from campaign-driven revenue to live-show revenue.”…
- How To Get FinPub Affiliates To Sell Your Trading And Investing Products · 21 minFinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial…
- Agora's #1 newsletter promo of the past 7-years. · 57 minCopywriter Chris Cimorelli joins me to talk about his latest promotion. This newsletter promotion generated $4.5 million in subscription sales in the first 24-hours, making it…
- Their trading creators are processing $600 million/year of payments. Should FinPub pay attention? · 38 minFinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial…
- A Private Equity Education & Investing Membership Model · 40 minWhat happens when your wealth manager fires you after losing your money? For Graham Rowan, it became the catalyst for moving into private equity investing before founding The…
- Mastering FinPub Copy: Insights from a Top Chief · 59 minFinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial…
- How to write stronger free & paid financial newsletters. · 1 h 4 minKim Iskian, the editorial director at Porter Co., joins us to talk about creating editorial that readers want to engage with and are willing to pay for. FinPub Pro is produced by…
- Andrew's journey from the trading floor to building trader education brands · 59 minAndrew started trading on the CBOE before starting his trader education company. He's one of the few traders who have had success both as an independent publisher and as the face…
- MarketBeat's Dr. Matt Paulson: The Changing Trends in Acquisition Media · 36 minJoin us for a must-listen conversation with Dr. Matt Paulson from MarketBeat, where we unravel the latest shifts in the financial publishing landscape. FinPub Pro is produced by…
- Morgan Busby: Surviving & Thriving in a Changing Financial Publishing industry · 54 minThis episode took me too long to get done. In this conversation with Morgan Busby, CEO of Financial Media Corp. Morgan is one of my favorite people in FinPub. He’s a great…
- The Finance Publisher for Founders · 1 h 19 minMathieu Silverstein runs Wealth Factory. It is not your traditional FinPub – but has done something unique in the industry. He straddles a fascinating line between B2C & B2B…
- How to double trading newsletter sales in 3 months. · 1 h 28 minHow do you double a trading newsletter business? In this hotseat session Bret Holmes, who has helped build newsletter publishers up to $225 million in annual revenue, digs deep…
- No boring ideas: Why great Promotions are more than just great sales copy · 2 h 9 minMany of the most legendary direct response marketing promotions had a concept built into them that elevated the promotion itself. A concept that only indirectly had anything to…
- Comparing the two big newsletter industries with Matt McGarry · 55 minHere in Financial Publishing we've all watched the rise of The Morning Brew, The Hustle, Milk Road with interest. The media attention and venture attention on them and the…
- Building a Trader Education Business with John Carter, Founder of Simpler Trading · 1 h 3 minI've been wanting to talk to John Carter on here for awhile for a few reasons. First, because John founded Simpler Trading and built it into one of the top trader education…
- The newsletter vs. the high-ticket coaching model. Why Conor Lynch, who helped build a $50 million publishing business is making the switch. · 1 h 1 minConor Lynch had massive success with more traditional trader education newsletter model. He was publisher on one of the fastest-growing publishing companies in that last decade…
- Why Niche Ideas Drive FinPub with Brian York, CMO of The Agora · 48 min · Season 1 Episode 1Brian York, Chief Marketing Officer for The Agora companies, the financial newsletter publishing giant joins us to discuss the current state of Finpub. This conversation started…
- How to protect your business from class action lawsuits with Damon Wright from Gordon Rees · 54 minI’m joined by Damon Wright, Head of Advertising & E-Commerce at law firm Gordon Rees to discuss the rising dangers of Class Action lawsuits. We dig into what they, why they are…
- Copywriting for financial newsletters with Patrick Bove, top FinPub Copy Chief · 52 minPatrick Bove is copy chief at Legacy Reserach. He's been writing copy in financial since 2008. And has a growing team of nearly 30 copywriters writing for him. In this…
