Food Chain Wars
by Brooks Hitzfield
Latest episode
Sales lessons from the 7-figure snack stick farmer (John Arbuckle).
Sales lessons from the 7-figure snack stick farmer (John Arbuckle).
About this podcast
The war for the food dollar is upon us and the future of the small family farm is hanging in the balance.
But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.
Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.
Episodes
The newest 20 of 57 episodes
- Sales lessons from the 7-figure snack stick farmer (John Arbuckle). · 1 h 27 min · Season 3 Episode 7John Arbuckle and his wife Holly have landed their pork snack sticks in over 600 retail stores nationwide! Their key accounts include the likes of Sprouts Market, Natural…
- Nick Carter & the rise of Market Wagon · 1 h 20 min · Season 3 Episode 6An "online farmers market" that connects consumers & farmers within a shoppable platform is a business model many have attempted, but few have accomplished. Nick Carter and the…
- 7 figures in agri-tourism with Ryan MacKay · 59 min · Season 3 Episode 5Ryan MacKay is the owner of Lilac Hedge Farms. Their primary sales outlet is DTC eCommerce, but they also operate a 7-figure agri-tourism enterprise consisting of: • A cozy farm…
- The farmers co-op that's scaled beyond 8-figures! · 1 h 21 min · Season 3 Episode 4Cody Hopkins is the CEO and founding farmer of GrassRoots Co-Op, and has led the company to become one of the more successful D2C farm-to-fork brands sourcing regenerative…
- Can paid ads skyrocket your growth? · 31 min · Season 3 Episode 3In this episode, Blaine and Brooks share their experience acquiring new customers by advertising on platforms like Facebook and Google. With their brand Seven Sons, the brothers…
- 5 ways to increase margins (without adding to your workload) · 27 min · Season 3 Episode 2In this episode, you'll hear us (Blaine and Brooks) break down their top strategies for high leverage ways to increase your product margin. We're talking about solutions you can…
- GrazeCart POSNation · 31 min · Season 3 Episode 1A full episode to break down the acquisition announcement of GrazeCart by specialty retail point-of-sale provider, POS Nation. On this episode Blaine and I unpack common…
- The perfect team meeting agenda for your farm! · 33 min · Season 2 Episode 10Team meetings are tough to get right... Whether you work with a few family members or a full-blown team, you've probably left meetings feeling more confused and discouraged than…
- From Zero to $600M: The Incredible Rise of ButcherBox! · 31 min · Season 2 Episode 9According to a few recent interviews from CEO Mike Salguero, ButcherBox has scaled beyond $600m in revenue. In this episode, Blaine and I share our reactions to ButcherBox's…
- Creative ways we're using AI to save time! · 21 min · Season 2 Episode 8There's a lot of buzz floating around about AI and how it's disrupting countless industries. But are there actually any practical applications to use to help run a farm-to-fork…
- Two SIMPLE ways to increase AOV by next week! · 30 min · Season 2 Episode 7Increasing your AOV (avg. order value) not only increases revnue and margin, but it also reduces your operational headaches... Why? Because every order you receive comes with a…
- Don't Screw Up: YOUR LOGO · 21 min · Season 2 Episode 8It's something rarely talked about, but your brand name and logo does have an impact on the future of your business. Fun fact, Steve Jobs paid the renown designer Paul Rand…
- Don't Screw Up: CASH FLOW · 24 min · Season 2 Episode 6A common killer of healthy businesses is poor cash flow. This is like a predator that always strikes when you're not expecting it. It doesn't matter if you have a great product…
- Shipping vs Pickup: Which is better for you in 2023? · 31 min · Season 2 Episode 5To ship, or not to ship? 8 years ago, that's the big question Blaine and were battling with at Seven Sons... Up to that point, we had built a very successful buying club model…
- Retail vs Wholesale: Who wins? · 37 min · Season 2 Episode 4Retail vs wholesale... Which is most relevant for you in 2023? The short answer is that it depends! In this episode we unpack the pros & cons of both channels in order to help…
- Cracking the code to subscriptions! · 48 min · Season 2 Episode 3There's a lot of power in understanding your customers' buying psychology... Without a subscription, your customer has to let your know when they want their next order. With a…
- Don't Screw Up: PRICING · 20 min · Season 2 Episode 2Are your priced stay profitable in 2023? According to the USDA, consumers paid 12.4% more at the grocery store in Oct, 2022, vs Oct, 2021. As we continue through a season of…
- Season 2 Trailer · 8 min · Season 2 Episode 1With season 2, we're relaunching the show under a new name (Food Chain Wars). Our vision is to grow the show into the most valuble free resource for farm2fork marketers…
- Three Simple Tips to Improve Email Copy Today! · 33 min · Season 1Want to generate more engagement, clicks, and revenue with every email you write? We've brought Chad Graue (Director of Digital Marketing for Seven Sons) back on the show to help…
- 3 Promotions Ideas to Implement this Quarter · 47 min · Season 1In the 'expert interview, you'll hear from Chad Graue (Digital Marketing Director at Seven Sons) share three proven promotion strategies that you can use to drive revenue growth…
