Free Spirits: Insights on Functional Beverages
by Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages
Latest episode
Inside the Growth Strategy of a Premium Functional Beverage Brand
Inside the Growth Strategy of a Premium Functional Beverage Brand
About this podcast
Join David Gonzalez and Lars Miller as we explore the beverage industry and functional beverages. The Free Spirits Podcast shares stories from founders, brand operators, and retail experts in the beverage and cannabis space. From adult beverages to the secrets of retail success, we explore what makes great brands thrive. Follow us on social media to join the conversation and elevate your understanding of beverage business operations.
Social - @larsmillermedia & @herbalprofiles on all social platforms
Linkedin - www.linkedin.com/in/lmillermedia
Episodes
The newest 20 of 26 episodes
- Inside the Growth Strategy of a Premium Functional Beverage Brand · 32 min · Season 2 Episode 20How do you build a premium non‑alcoholic spirits brand that resonates with real consumers, competes on bar shelves, and earns repeat loyalty, not just novelty trial? In this…
- Building a Functional Beverage Brand with Retail Strategy and Plant-Based Innovation | Peter Olander · 24 min · Season 2 Episode 19What does it take to launch and scale a functional beverage brand in today’s market? In this episode of Free Spirits, Lars Miller and David Gonzalez sit down with Pete Olander…
- Emergency Podcast: What the Federal Crackdown Means for Functional Beverages · 23 min · Season 2 Episode 18In our first-ever emergency episode of Free Spirits, hosts Lars Miller and David Gonzalez sit down with Chris Lackner, founder and president of the Hemp Beverage Alliance, to…
- Building Functional Beverage Brands Through Creative Partnerships · 44 min · Season 2 Episode 17What happens when a craft beer veteran brings creative collaboration into the functional beverage space? In this episode of Free Spirits, Lars Miller and David Gonzalez sit down…
- Real-World Data and the Future of Functional Beverages · 41 min · Season 2 Episode 16What happens when beverage innovation meets real-world data? In this episode of Free Spirits, hosts Lars Miller and David Gonzalez sit down with Kevin Provost, CEO of Greenhouse…
- Scaling a Multi-Brand Functional Beverage Platform with Evan Eneman of Iconic Tonics · 43 min · Season 2 Episode 15What does it take to build a multi-brand functional beverage platform in an industry where most startups struggle to launch just one? In this episode of Free Spirits, hosts Lars…
- Inside Boston Beer’s THC Beverage Play: Innovation, Operations, and the Future of Adult Drinks · 37 min · Season 2 Episode 14What happens when one of America’s most iconic beverage companies bets big on cannabis? In this episode of Free Spirits, Lars and David sit down with Paul Weaver, Head of…
- Micah Hyde’s Playbook: Building a Functional Beverage Brand After the NFL · 23 min · Season 2 Episode 13After nearly a decade in the NFL, Micah Hyde didn’t plan on entering the beverage industry. But a real estate investment in his Ohio hometown turned into something unexpected, a…
- Julie Rhodes on Building Kick Fizz, Sessionable Beverages, and Educating the Modern Consumer · 29 min · Season 2 Episode 12In this episode of the Free Spirits Podcast, Lars Miller and David Gonzalez sit down with Julie Rhodes, founder of Kick Fizz and longtime beverage industry consultant, to explore…
- Peter Barsoom on 1906, Functional Edibles That Deliver, and Reinventing the Beverage Industry with Off Duty · 28 min · Season 2 Episode 11In this episode of the Free Spirits Podcast, hosts Lars Miller and David Gonzalez sit down with Peter Barsoom, founder of 1906 and one of the most forward-thinking minds in the…
- Building a Premium THC Beverage Brand in a Crowded Market with Fable Libations · 41 min · Season 2 Episode 10In this episode of the Free Spirits Podcast, we’re joined by Ben Kennedy, CEO and co-founder of Fable Libations, one of the most distinct and disciplined brands in the modern…
- Hemp Beverages, Functional Drinks & Cannabis Policy with Joanne Caceres · 37 min · Season 2 Episode 9In this episode of The Free Spirits Podcast, hosts Lars Miller and David Gonzalez sit down with Joanne Caceres, a partner at Dentons and one of the most trusted legal voices in…
- Ben Larson: Revolutionizing the Cannabis Beverage Industry with Emulsion Technology · 44 min · Season 2 Episode 8In this episode of the Free Spirits Podcast, we dive into the evolving cannabis beverage industry with Ben Larson, CEO of Vertosa. Discover how Vertosa leads the way in emulsion…
- THC Beverages, Craft Beer & Cannabis Innovation with Float House · 36 min · Season 2 Episode 7Join hosts Lars Miller and David Gonzalez on Free Spirits as they sit down with Gordon Whelpley, founder of Float House—a Connecticut-based beverage company pushing the…
- Branding, Distribution & D2C: Birdie’s Playbook with Adam Ruhland · 30 min · Season 2 Episode 6What happens when a successful cidery owner enters the THC beverage game? In this episode of The Free Spirits Podcast, we talk with Adam Ruhland—founder of both Wild State Cider…
- How to Scale THC & Functional Beverage Brands with Strategic Supply Chain Integration · 45 min · Season 2 Episode 5Doug Fulton discusses strategies for scaling THC and functional beverage brands to navigate the complex beverage landscape. Doug Fulton, Co-CEO of Emergent Beverages and founder…
- Scaling THC Beverages: Success Stories from Wynk CEO Angus Rittenburg · 38 min · Season 2 Episode 4Wynk leads the way in hemp-derived THC beverages, navigating challenges in the beverage industry. In this episode of the Free Spirits Podcast, we sit down with Angus Rittenburg…
- Cann Founder Jake Bullock: Pioneering Microdose THC Beverages · 45 min · Season 2 Episode 3In this episode of the Free Spirits podcast, we sit down with Jake Bullock, co-founder of Cann - the leading microdose cannabis beverage brand revolutionizing social drinking…
- Sober Curious? How Soberish is Revolutionizing Non-Alcoholic and Infused Drinks · 41 min · Season 2 Episode 2Summary In this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Kim Gamez, founder and CEO of Soberish, a marketplace for non-alcoholic and…
- The Future of Hemp: Challenges and Opportunities with Kerry Hinkle of the U.S. Hemp Roundtable · 31 min · Season 2 Episode 1Summary In this episode of the Free Spirits Podcast, host Lars Miller and co-host David Gonzalez engage with Kerry Hinkle, Director of Membership and Public Affairs at the US…
