From A to B
by Shiva Manjunath
BusinessE · Explicit
Latest episode
Synthetic Users Debate ft. Nils Stotz
Synthetic Users Debate ft. Nils Stotz
About this podcast
Conversations with interesting people across the digital marketing spectrum about all things experimentation.
Episodes
The newest 20 of 76 episodes
- Synthetic Users Debate ft. Nils Stotz · 43 min · Season 4 Episode 11Are synthetic users actually valuable? Or are they just another part of the AI hype cycle? Nils 'Dolla Billz' Stotz joined this ep to flesh out his research into synthetic…
- Your First 30 Days as a CRO ft. Gertrud Anirudhan · 51 min · Season 4 Episode 10What do you .... actually do in your first 30 days as a CRO? Besides like health insurance and get a laptop, and fight with IT to get access to all the tools? Gertrud “Valhalla”…
- Lessons from a Battle Tested VP ft. Mallory Randall · 38 min · Season 4 Episode 9This is a bit of a unique episode - not your usual "how to build a culture of experimentation" type episode. And you shouldn't skip this episode because 'it's not experimentation…
- Moving From Data to Action ft. Josh Silverbauer · 36 min · Season 4 Episode 8We are temporarily renaming this podcast From D to A - From Data to Action. Because data is almost useless unless you do something meaningful with it. Josh "One of a Kind"…
- (Special Episode) B2B After Dark: What the Knicks Championship Taught Me About B2B · 44 minIn this episode, Shiva Manjunath and Slobodan Manić go over the important lessons the Knicks (winning in 5) taught us about B2B. It's a super serious episode and we go in depth…
- Ethics of Fake Door Testing ft. Jon Crowder · 41 min · Season 4 Episode 6Are fake door tests ethical? We are super purposefully kinda misleading people to see if something is worth building.... (cue Wile E. Coyote reference). Jon "Metal as Fuck"…
- How LLMs Change Your Website Strategy ft. Juliana Jackson · 41 min · Season 4 Episode 5Juliana "Run the Jewels" Jackson is someone who I consider a thought leader in the AI/digital marketing space, and I needed her POV on how to understand the impact of LLMs to…
- Building Testing Culture Beyond A/B Testing ft. Jenni Bruckman · 38 min · Season 4 Episode 4Are manipulation and bribery the keys to building a culture of experimentation? No. (Well, maybe) Jenni "Broadway" Bruckman (Director of Digital Product at YETI) joined this…
- Testing Tools: Build? Or Buy? ft. Jonas Alves · 40 min · Season 4 Episode 3A/B testing tools - all they do is randomize traffic. So why are we spending thousands of dollars for it? Jonas "Elvis" Alves (of AB Smartly) joined the pod to discuss some of…
- Where Are The Ethics In Experimentation?! ft. AJ Long · 36 min · Season 4 Episode 2Is 'ethics' something we've undervaluing when it comes to experimentation? Should we actually care about this nerd stuff of 'ethics'?! Well, yes. Obviously. AJ "Does No Wrong"…
- How to Remove Emotion from Data Analysis ft. Gerda Thomas · 42 min · Season 4 Episode 1Emotion in data analysis, from what we've been told, should never happen. But the kicker - humans are humans. We use emotions in literally everything we do. So how do we channel…
- Will Trust in AI Die in 2026? ft. Slobodan Manić (CRO After Dark) · 44 minSlobodan Manić and Shiva Manjunath join another episode of #CRO after dark to discuss their trends in 2026, what will die, what will live, and how Better Call Saul is definitely…
- Experimentation and CRO - Simplified ft. Rommil Santiago · 54 min · Season 3 Episode 18Don't know what the hell CRO and experimentation is? Trying to understand the basic concepts and process? We gotchu. Rommil "The Thrill" Santiago and Shiva Manjunath went into…
- What CMOs Really Care About ft. Kelly Hopping · 46 min · Season 3 Episode 11Have you ever struggled to get buy in from senior leadership? Never in your entire life, right? Well I've faced it. A lot. And I wanted to get in the mind of a super seasoned…
- Tips for Getting Clients Who Don't Suck ft. Tas Bober · 52 min · Season 3 Episode 16Finding clients is hard enough - finding GOOD ones? Feels damn near impossible. I enlisted the help of Tas Bober to help navigate this complex field of getting client work, and…
- People Are Finding Websites Manipulative ft. David Mannheim · 54 min · Season 3 Episode 15People are finding websites more and more manipulative. And we don't mean this word lightly. Why is this the case? In large part, it's because of the shitty tactics people are…
- Exploring Velocity vs. Quality in Experimentation ft. Emma Travis · 52 min · Season 3 Episode 14We back out here with the amazing Emma Travis to dig into 'quality vs. quantity' when it comes to experimentation programs. The conversation Ben Labay keeps trying to force, but…
- Conducting Better Heuristic Audits ft. Rishi Rawat · 43 min · Season 3 Episode 13How many of you have seen a website teardown and thought “Dude you literally have 0 data, this is just a vibes analysis?” I have that thought regularly. And it got me thinking…
- Run Heuristic Audits on YOUR Stakeholders ft. Finn McKenty · 53 min · Season 3 Episode 12Problematic stakeholders could be convinced if they... just got data. Right? Nope. Sometimes it's deeper than that. You gotta understand what makes them tick. Is it data? Is it…
- Cookies, GDPR, and More... Simplified! ft. Eddie Aguilar · 49 min · Season 3 Episode 11Do you REALLY know what cookies are? Like really, REALLY know? What about GDPR? What about PII? I know the words. But what do they REALLY mean? I enlisted the help of Eddie "The…
