Über diesen Podcast
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
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- 7 Signs Your Contractor Marketing Is Outdated (And How to Fix It) · 26 Min. · Folge 244Send us Fan Mail Your business has grown from one truck to 15. Has your marketing kept up? In this episode of From the Yellow Chair, Emily cover seven signs that your home…
- Rebrand Myths That Keep Owners Stuck · 24 Min. · Folge 243Send us Fan Mail Still rolling with the logo you threw together at Office Depot when you first opened your doors? You’re not alone, and it might be costing you more than you…
- Is Your Ego Getting in the Way of Your Business Growth? · 30 Min. · Folge 242Send us Fan Mail What if the biggest thing holding your business back isn’t your team, your competition, or the market? What if it’s you? As a business owner, confidence is…
- Six Marketing Mistakes Draining Home Service Cash Flow · 17 Min. · Folge 241Send us Fan Mail Are marketing mistakes quietly draining your home service company’s cash flow? In this episode of From the Yellow Chair, Crystal breaks down six common marketing…
- Beyond the Software: The Pricing, Marketing & Execution Behind a Profitable Home Service Business · 1 Std. 0 Min. · Folge 240Send us Fan Mail More leads will not solve the problem if the opportunities you already have are moving through a business that is underpriced, difficult to measure, or…
- Will Google Penalize AI Content? What Contractors Need to Know · 59 Min. · Folge 239Send us Fan Mail Your marketing strategy can keep working exactly the way it always has right up until your customers stop behaving the way they always have. That is the problem…
- Stop Networking, Start Building Relationships · 17 Min. · Folge 238Send us Fan Mail A big network does not automatically create great referrals. If networking has become a cycle of collecting business cards, adding LinkedIn connections, and…
- The Power of Local: How Community Involvement Grows Your Brand · 11 Min. · Folge 237Send us Fan Mail Your community should know who you are before they ever need to call. For many home service companies, brand visibility still revolves around advertising…
- Your Reputation Is Bigger Than Your Reviews · 19 Min. · Folge 236Send us Fan Mail Your Google rating is only one piece of your reputation. Before a homeowner ever searches your company, they may have already heard about you from a neighbor…
- The Homeowner's Cheat Sheet: What Customers Really Look For Before They Call · 17 Min. · Folge 235Send us Fan Mail Before They Call: What Homeowners Look for on Contractor Social Media A homeowner sees your truck, hears your name, or finds you on Google. Then they start…
- The Power of Brand Colors · 27 Min. · Folge 234Send us Fan Mail How much money are you spending trying to make an unmemorable brand memorable? If your truck could belong to five other HVAC companies, your social content could…
- The AI Advantage Contractors Can't Ignore · 28 Min. · Folge 233Send us Fan Mail You may not need more leads. You may need to stop losing the ones you already have. Want help identifying where your marketing is producing demand but your…
- Stop Copying Your Competitor's Homework · 12 Min. · Folge 232Send us Fan Mail Does your company look and sound like every other contractor in your market? That sameness is not harmless. When customers cannot tell companies apart, they…
- Your Community Is Your Greatest Marketing Asset · 23 Min. · Folge 231Send us Fan Mail Private equity may be able to outspend your company, but it cannot manufacture genuine local trust. Book a marketing strategy call with Lemon Seed…
- ROAS: What Every Contractor Needs to Know · 31 Min. · Folge 230Send us Fan Mail Your ROAS number can look incredible and still be the reason you’re stuck. We sit down with Bree from Free Agency to get brutally clear on what return on ad…
- Is Your Brand Ready for AI? · 19 Min. · Folge 229Send us Fan Mail Homeowners are starting to skip the search results and go straight to AI for an answer, and that changes everything for local contractors. When someone asks…
- You Have a Plan. But Do You Have a Strategy? · 13 Min. · Folge 228Send us Fan Mail A lot of contractors are out here doing marketing — posting, running ads, sending emails — and still wondering why it's not working. The answer usually isn't the…
- Building a Legacy of Purpose · 42 Min. · Folge 227Send us Fan Mail Building a Legacy of Purpose | Featuring Trapper Seales What does it mean to build a life that creates lasting impact? In this episode, we sit down with…
- He Said, She Said: Is It the Tactic or the Team Behind Top Investors' Success? · 12 Min. · Folge 226Send us Fan Mail He Said, She Said: Is It the Tactic or the Team? When a marketing strategy underperforms, what's really to blame? The tactic itself, or the team responsible for…
- Why Maintenance Clubs Fail: CRM Mistakes Costing Contractors Revenue · 56 Min. · Folge 225Send us Fan Mail In this episode of From the Yellow Chair, Crystal sits down with Gary Woodruff of Boxed for the Trades to discuss why so many maintenance programs fail before…
