Shownotes
Before you raise money, hire a team or start building, how much should you already know?
Vineet Edupuganti, co-founder and CEO of Cogent Security, joins Fund/Build/Scale to break down the work his team did before committing to the company: talking with roughly 100 potential customers, studying previous attempts to solve the problem, mapping buyer pain and budgets, and identifying the assumptions that could derail the business.
We also talk how Cogent recruited its first employees, landed early design partners, decided when customer interest was strong enough to move forward, and learned to…
Website: fundbuildscale.podbean.com
