Stop Blaming the Algorithm: YouTube’s Rene Ritchie on What Really Drives Views

This week on Future Obsession, Kat sits down with Rene Ritchie, Head of Editorial & Creator Liaison at YouTube, to unpack what really drives growth on the platform in 2026.
From algorithm myths to audience habits, Rene shares insider tips on how creators can build communities, master Shorts and long-form content, and use new tools like Effect Maker, auto-dubbing, and YouTube Shopping to level up.
They also dive into storytelling, consistency, and the habits that separate good creators from great ones. Whether you’re a YouTuber, creative entrepreneur, or just curious about the creator…