Future Proof
by Kantar & Saïd Business School, Oxford University
Latest episode
What is the Role of Unprompted Thought in the Era of AI?
What is the Role of Unprompted Thought in the Era of AI?
About this podcast
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.
Episodes
The newest 20 of 244 episodes
- What is the Role of Unprompted Thought in the Era of AI? · 15 minIn this Cannes special episode of Future Proof, Jane Ostler speaks with Kelly Ryan, Global Chief Brand Officer at Tata Consultancy Services (TCS), about building distinctive…
- Can Great Experiences Create Lasting Brand Growth? · 29 minIn this Cannes Lions special episode of Future Proof, Rachelle Minnis sits down with Dan Reynolds, SVP of Global Marketing at Hilton, to explore how one of the world's most…
- You Can't Build a Brand in Two Seconds. Or Can You? · 31 minFor years, marketers believed brand building required long-form storytelling. But new evidence is challenging that assumption. Meta's Andy Childs and Konnie Fichtner join Jane…
- Trust, AI and the Future of Media: Why Credibility Matters More Than Ever · 53 minIn this special Cannes edition of Future Proof, Nicole Jones is joined by Phillipa Leighton-Jones, SVP, Global Head of Studio & Creative and Chief Custom Anchor at The Wall…
- How Canva Is Reimagining Marketing for the AI Era · 21 minIn this special Cannes edition of Future Proof, Duncan Southgate sits down with Rory Dolan, International CMO at Canva, to discuss how one of the world's most recognisable brands…
- Are Brands Measuring Project Success the Right Way? · 30 minIn this Cannes special episode of Future Proof, Jeff Herman, EVP of Tech & Telco at Kantar, is joined by Menaka Gopinath, Chief Marketing Officer at the Project Management…
- You Win or You Learn: How Carlsberg Is Innovating in the Age of AI · 25 minIn this Cannes special episode of Future Proof, Dr. Nicki Morley is joined by Marcella Wiwe, VP Marketing Denmark at Carlsberg Group, to explore how AI is changing the way brands…
- What Can Marketers Learn from TikTok's Growth Engine? · 22 minIn this Cannes special episode of Future Proof, Jane Ostler speaks with Dina Liu, Global Head of Brand Product Marketing at TikTok, about how AI is reshaping brand discovery and…
- Tentacles of Excellence: Why is Managing Customer Experience Even More Important for Brands Today? · 30 minIn this Cannes special episode, Jane Ostler talks with Charlotte Snelgrove from Octopus Energy (winner of the Blueprint for Brand Growth Experience Award 2026) and Peter Aitken…
- The Goodness of Milk: How Arla Foods use Intelligence to Spark Innovation and Find Growth · 25 minIn this Cannes special episode of Future Proof, Dr Nicki Morley sits down with Michael Swaisland, Vice President of Consumer Intelligence and Marketing Transformation at Arla…
- Could Context Replace Identity in Marketing? · 21 minIn this Cannes special episode of the Future Proof podcast, Duncan Southgate sits down with Mike Villalobos of Seedtag to explore how context drives media effectiveness…
- How Does Streaming Video Drive Cultural Strategy for Brands? · 16 minIn this Cannes special episode, Jane Ostler sits down with John Campbell, SVP, Entertainment and Streaming Solutions for Disney Advertising, to explore how video is driving…
- Crossing the Rubicon: Can AI Make Brands Stronger Without Killing Creativity? · 22 minMarketing is crossing a new frontier, where data, AI and automation are transforming how brands grow. In this special Cannes Lions episode, Jane Ostler sits down with Mars Chief…
- What is the Evolving Role of Video and Trusted Creator Voices? · 12 minAs brands compete for attention, creators are building something more powerful: trusted communities. In this Cannes Lions special, Jane Ostler is joined by Anne Marie…
- Kantar BrandZ 2026: A conversation with Don McGuire, EVP and Chief Marketing Officer, Qualcomm Incorporated · 36 minAs growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast…
- Kantar BrandZ 2026: A conversation with Drew Panayiotou, Chief Marketing Officer, Keurig Dr Pepper · 26 minAs growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast…
- Kantar BrandZ 2026: A conversation with Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal · 31 minAs growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast…
- Kantar BrandZ 2026: A conversation with Jonathan Adashek, SVP, Marketing and Communications, IBM · 25 minAs growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast…
- Kantar BrandZ 2026: A conversation with Brett Hannath, Chief Marketing Officer, Intel · 35 minAs growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast…
- Kantar BrandZ 2026: A conversation with Mark Weinstein, Chief Marketing Officer, Hilton · 26 minAs growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast…
