Roma McCaig | Chasing Experiences, Leading Through Change, and Using Business as a Force for Good

This episode of the GENeration eXecutive podcast features Roma McCaig, former Chief Public Affairs and Impact Officer at REI and current Principal, PRPSFL Group and Board Member of B Lab. Roma discusses her multi-stage career spanning communications, operations, sustainability, and corporate responsibility. Roma shares how pivotal moments - from early layoffs to values-driven leadership - shaped her approach to change, purpose, and impact. She reflects on Gen X adaptability, leading across generations, and why she’s always prioritized experiences over climbing a traditional career ladder…