Gettin' to Market
by John Miller and Nate Cook
Latest episode
42 - Pets vs. Livestock with Kelly Card
42 - Pets vs. Livestock with Kelly Card
About this podcast
For when your job is real, but your role is…negotiable.
A podcast about building products, launching them, and figuring out how to stay useful along the way.
Episodes
The newest 20 of 42 episodes
- 42 - Pets vs. Livestock with Kelly Card · 35 min · Season 1 Episode 42Most product people know they're not supposed to get attached. But they do it anyway (and it rarely stops at the feature level). Nate sits down with Kelly Card, SVP of Product at…
- 41 - The Show Was the Product with Chad Cosper · 1 h 3 min · Season 1 Episode 41Nate sits down with Chad Cosper, Principal Product Marketing Manager at insightsoftware and self-described Deadhead, to explore what the Grateful Dead accidentally got right…
- 40 - Acquisition Storytime with Steve Thompson · 41 min · Season 1 Episode 40In this episode of Gettin’ to Market, Nate sits down with Steve Thompson (Senior Director, Product Marketing at insightsoftware) to talk about what really happens when your…
- 39 - Good Cop, Brand Cop with Michelle Slade · 50 min · Season 1 Episode 39John's out this week, but Nate is joined by Michelle Slade, SVP of Brand and Communications at ABC Fitness, for a candid conversation about what brand actually is and where…
- 38 - You Can't Vent to Your Boss...Can You? · 35 min · Season 1 Episode 38You can't vent to your boss. Probably. But the real question is who can you vent to — and who else do you need in your corner to actually "survive and advance"? Nate and John get…
- 37 - SKO Hard (with Special Co-Host Kyrie Slater) · 31 min · Season 1 Episode 37John's out this week, so Kyrie Slater joins as co-host for a conversation about Sales Kickoffs and Marketing. Marketing and SKO share a sometimes uneasy relationship--so where…
- 36 - The Detractor Trap · 30 min · Season 1 Episode 36How much can one angry customer shape your view of the product? How much should it? Nate and John discuss the outsized influence of vocal detractors, why being an internal…
- 35 - Personal Brand with Mary Scott Van Arsdale · 37 min · Season 1 Episode 35When's the last time you updated your LinkedIn? If you're scrambling to answer that, this episode is for you. John and Nate sit down with Mary-Scott Van Arsdale—a marketing and…
- 34 - Money Talks: How to Think About PM/PMM Compensation · 45 min · Season 1 Episode 34Let's talk about the thing everyone thinks about but nobody wants to say out loud: compensation. Nate and John are joined by Rachel Stanley, Portfolio Product Marketing Manager…
- 33 - How Your Product's Investment Affects Your Role · 22 min · Season 1 Episode 33Your company's investment level in a product fundamentally changes what your job looks like as a PM or PMM. John and Nate break down how your priorities shift across the…
- 32 - Defensive Conversations · 26 min · Season 1 Episode 32Nobody likes having hard conversations at work. Whether it's telling customers the feature they requested isn't going to make it into the product, pushing back on scope creep…
- 31 - A Very Disneymas Mickeysode · 1 h 11 min · Season 1 Episode 31We're ending the year with an extra-long bonus episode - 71 minutes of pure Disney chaos with zero product management frameworks. Nate and Kyrie just survived separate Disney…
- 30 - Bad Product, Good GTM · 21 minCan you win with a mediocre product? If your go-to-market is sharp enough. This week John and Nate are digging into the uncomfortable truth that not every product deserves to…
- 29 - Bad Product. Now What? · 25 minYou took the job. Day one hits. And you realize: the product is bad. Maybe it's broken, maybe it's losing to competitors, or maybe there's just no market for it. Now what? Nate…
- 28 - How to Sell an Idea Internally (When Nobody Asked) · 23 min · Episode 28You've got a great idea. Now comes the hard part: getting the right folks to care. Nate and John break down what it actually takes to sell an idea internally—from understanding…
- 27 - Your First 30 Days with a New Manager · 21 min · Episode 27Your manager just left, a reorg shuffled the deck, or a new leader landed on your team. Now what? Nate and John break down the first 30 days with a new manager—what actually…
- 26 - A PM Tech Stack Reality Check · 18 min · Episode 26What tools are PMs actually using to get work done? John walks through his everyday tech stack: OmniFocus for personal tasks, Jira for team coordination, Confluence for…
- 25 - How (and Why) Alex Curley Built Adopt a Station · 28 min · Episode 25When Congress pulled federal funding from public media in July 2025, it eliminated 15-30% of station budgets overnight. Alex Curley, founder of Semipublic, joins to break down…
- 24 - A Heat Pump, a Fridge, and a Minivan Walk into a Red Lobster... · 17 min · Episode 24From heat pump replacements to smart thermostats with speakers, Nate and John kick off this episode deep in the weeds of homeownership. But don't worry—they quickly pivot to more…
- 23 - Building a Community with Jeni Asaba · 25 min · Episode 23What started as a listserv evolved into a 150K+ member community that keeps customers from leaving. Jeni Asaba, Head of Community at Jamf, breaks down how community became their…
