Giant Stories
av Medium Giant
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Transforming the Beauty Industry from the Inside Out — with Jennifer…
Transforming the Beauty Industry from the Inside Out — with Jennifer…
Om denne podkasten
While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever.
Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story.
Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers.
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Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen.
If you're interested learn more about how to use storytelling to accelerate your business velocity, visit us at MediumGiant.co
Episoder
- Transforming the Beauty Industry from the Inside Out — with Jennifer Masie · 23 minTransforming the Beauty Industry from the Inside OutIn this episode of Giant Stories, host John Kiker sits down with Jennifer Masie, Group Vice President of Full-Service…
- Leading a Beloved Brand Through Change — With Southwest Airlines’ Julia Melle · 32 minIn this episode of Giant Stories, host John Kiker sits down with Julia Melle, Director of Brand and Content at Southwest Airlines, to discuss what it means to steward one of the…
- What Brain Health Can Teach Us — With Laura Bloom Gordon · 40 minIn this episode of Giant Stories, seasoned marketer Laura Bloom Gordon shares how her career journey — spanning global brands, major retailers, and media organizations — has…
- Storytelling that Sells and Serves — with Natalie Yancy · 28 minFrom the enduring value of print to the rising role of AI in marketing, Natalie unpacks the tools, tactics, and truths behind modern media — and why authenticity, relevance, and…
- Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese · 39 minIn this episode of Giant Stories, we sit down with Crissy Niese, the Senior Vice President and Chief Customer Officer of Tire Discounters, to explore how a Cincinnati-based…
- Built by Locals, Made for the World: The Heart Behind the Dallas Rebrand — with Jennifer Walker · 36 minIn this episode of Giant Stories, host John Kiker sits down with Jennifer Walker, Senior Vice President and Chief Marketing Officer at Visit Dallas, for an honest, insightful…
- Helmets Off: How the NFL is Winning with Global Storytelling — with Marissa Solis · 39 min · Sesong 1 Episode 12In this episode of Giant Stories, we sit down with one of today’s most dynamic marketing leaders, Marissa Solis, Senior Vice President of Global Brand and Consumer Marketing for…
- Bringing the FIFA World Cup to North Texas — with Monica Paul · 38 min · Sesong 1 Episode 11Episode highlights include: A behind-the-curtain look at the bid process for hosting the FIFA World Cup How North Texas positioned itself as a prime location for the event —…
- Defining the Storytelling Edge — with Medium Giant’s Shawn Kruggel and Lizzy Bakhaus · 45 min · Sesong 1 Episode 10Episode highlights include: The Foundations of Great Storytelling: What makes a brand story compelling, and why authenticity is key. Medium Giant’s Storytelling Framework: The…
- From Convenience to Pop Culture: How 7-Eleven Tells Its Story — with Marissa Jarratt · 41 min · Sesong 1 Episode 9Episode highlights include: The accidental way Marissa fell in love with brand marketing after initially pursuing a career in finance The story framework that 7-Eleven uses in…
- The Real Deal: Why Authentic Storytelling Matters for Brands — with Paige Guzman · 33 min · Sesong 1 Episode 8In this episode, Paige shares her brand experience and insights with John Kiker, president of Medium Giant, including: The origin stories behind brands like Lagunitas and…
- How 105 Moons Sparked the Importance of Every Individual’s Story and Truth in Leadership — with Jackie Insinger · 37 min · Sesong 1 Episode 7In this episode, Jackie shares her own sparks of leadership inspiration with John Kiker, president of Medium Giant, including: Why having a rich diversity of perspectives —…
- From Pizza Coupons to PCs: How Insights Drive Stories – with Lance Hill · 34 min · Sesong 1 Episode 6In this episode, Lance sits down with John Kiker, president of Medium Giant, to discuss: How building content around tater tots and milkshakes laid an early foundation for…
- From The Gap to Bay Club: Why It’s Important to “Keep it Real” – with Tracy Cioffi · 34 min · Sesong 1 Episode 5In this episode, Tracy sits down with John Kiker, president of Medium Giant, to discuss: How her time at The Gap, Sur la Table, and more shaped her perception of brand story —…
- Building Real Stories from the Ground Up – with Joan Cetera · 34 min · Sesong 1 Episode 4In this episode, Joan shares with John Kiker, president of Medium Giant: How she parlayed her experience from highly palatable food at Frito-Lay to heavy-duty machinery at…
- How a Newsroom Thinks About Storytelling – with Katrice Hardy · 23 min · Sesong 1 Episode 3In this episode, Katrice shares with John Kiker, president of Medium Giant: What makes a great story from the perspective of an editor How the multifaceted nature of…
- Elevating the Stories of Black Creators — with Justin Adu · 32 min · Sesong 1 Episode 2In this episode, Justin sits down with John Kiker, president of Medium Giant, to share: The impact of a people-first approach and how it can bring underrepresented stories to…
- The Magic of Turning Wishes Into Stories – with Kim Elenez · 27 min · Sesong 1 Episode 1In this episode, Kim sits down with John Kiker, president of Medium Giant, to share: Why authenticity is fundamental to a brand story that has staying power Her “bite, snack…
