Go To Market
by Amy Cook
Latest episode
Paul Burani: AI Can Write the Email. Can It Build the Relationship?
Paul Burani: AI Can Write the Email. Can It Build the Relationship?
About this podcast
Go to Market is a podcast for Revops, Sales, and Marketing leaders to dive deep into industry insights and best practices. Go to Market is sponsored by Fullcast, the Go-to-Market Cloud.
Episodes
The newest 20 of 107 episodes
- Paul Burani: AI Can Write the Email. Can It Build the Relationship? · 19 minAs companies race to automate more of their sales processes, they risk overlooking the one competitive advantage technology can't easily replace: human connection. In this…
- Brandon Doyle: Your Biggest Competitive Advantage Isn't AI · 20 minIn this episode of the Go-To-Market Podcast, host Dr. Amy Osmond Cook, CMO and co-founder of Fullcast, sits down with Brandon Doyle, founder of Wallaroo Media and David AI, to…
- Dr. Richard Bernert: Can a Startup Beat the Giants at Early Cancer Detection? · 22 minWhat happens when a physician decides that diagnosing cancer isn't enough and sets out to detect it before it's too late? Dr. Richard Bernert, Chief Medical Officer and Chief…
- Ray Smithson: AI Made Startups Easier to Build. It Also Made Them Easier to Copy · 23 minIn this episode of the Go-To-Market Podcast, Amy Osmond Cook, CMO and co-founder of Fullcast, sits down with investor and startup advisor Ray Smithson to discuss what he's seeing…
- Adam Wardel: AI Can Build It. But Can Your Company Defend It? · 30 minAI just made it possible for almost anyone to build their own revenue technology. But that doesn't necessarily mean they should. In this episode of the Go-To-Market Podcast, Amy…
- Cory Coult: Your RevOps Team Is Building a Product. Are You Treating It Like One? · 20 minIn this episode of the Go-To-Market Podcast, Fullcast CMO and co-founder Dr. Amy Osmond Cook sits down with Cory Coult, a revenue operations leader at Avalara, to discuss what…
- Mark Hartmann: If Your Business Can't Run Without You, It May Be Worth Less Than You Think · 15 minYou built the company. You landed the customers. You know the critical relationships. You solve the problems nobody else can solve. Congratulations. You may have just made…
- Tommy Barlow: AI Won't Eliminate Salespeople. It Will Change Where We Need Them · 23 minAI can prospect. It can analyze signals. It can orchestrate campaigns. It can help determine which accounts deserve attention. So where does the salesperson belong? In this…
- Chris Perkins: AI Is an Incredible Cover Band. But It's Not the Original Artist. · 22 minAI can write the email. Build the campaign. Analyze the data. Recommend the next move. But can it actually sound like you? In this episode of the Go-To-Market Podcast, Amy Osmond…
- Debra Estrada: AI Is Everywhere in RevOps. But Should It Be? · 18 minEveryone wants AI in their go-to-market strategy. But not every use of AI is making your revenue organization better. In this episode of the Go-To-Market Podcast, Amy Osmond…
- Olivier Roth: Your Network May Be Your Best GTM Channel · 16 minWhat happens when everyone suddenly has the technology to send more emails, create more content, and automate more prospecting? We all get really good at ignoring it. In this…
- Why 14% of Sellers Are Driving 80% of New Revenue and What Revenue Leaders Can Do About It · 26 minWhat separates your best sellers from everyone else? The answer may already be sitting inside your revenue data. In this episode of the Go-To-Market Podcast with Dr. Amy Cook, we…
- The 8 Questions Every Executive Team Should Answer Before Annual Planning · 27 minLast fall, hundreds of founders, entrepreneurs, authors, industry experts, CROs, CMOs, CEOs, RevOps leaders, and revenue executives gathered in Lehi, Utah, for GTM Live, for a…
- John Ivie: What Every Founder Gets Wrong About Go-to-Market · 25 minIn this episode of the Go-To-Market Podcast, Amy Osmond Cook, CMO and Co-Founder of Fullcast, sits down with John Ivie, Founder and Managing Partner of Ivie League Growth, to…
- Lindsey Ivie: The Secret to Building Events People Actually Want to Attend · 14 minWhat separates an event people attend from an experience they never stop talking about? In this episode of Go-To-Market, Amy Osmond Cook welcomes Lindsey Ivie, Vice President of…
- Heather Nemelka: Returning to Work? Watch This Before Your Next Interview · 21 minIn this episode of Go-To-Market, Amy Osmond Cook sits down with Heather Nemelka, keynote speaker, workshop facilitator, and one of Utah's leading advocates for helping…
- Sumit Parashar: Quantum Computing is Closer Than You Think · 23 minMost conversations about artificial intelligence focus on better models, larger datasets, and faster automation. But according to Sumit Parashar, CEO and founder of BODEX, the…
- Can AI Replace Doctors? Dr. April Larson Weighs In · 25 minHealthcare doesn't change easily. In fact, according to many healthcare leaders, technology is often the easiest part of transformation. The real challenge is helping people…
- David Morgan: A Psychologist's Warning About AI, Anxiety, and the Future of Work · 30 minAs AI reshapes the workplace, most leaders are focused on productivity, efficiency, and innovation. But there's another conversation happening beneath the surface, and it's one…
- The RevOps Advantage: What Top Revenue Leaders Know That Others Don't · 33 minWhat happens when revenue leaders, operators, and executives stop working in silos and start aligning around a single source of truth? In this special encore presentation from…
